As the end of this year approaches and you are thinking ahead to 2014, chances are you are going to be thinking of ways to grow your program and get Affiliates more involved. One of the best ways to accomplish this, is through Affiliate promotions. Here’s a little bonus tip for you, did you […]
#Q4Prep – Merchants: Get your Content Updated In Time!
As we all know, Q4 has some of the biggest holidays and events that increase online spending and bring millions of consumers to spend their money online. These few months are a great opportunity to connect with your Affiliates in a deeper, more profitable way. Below we are going to share some awesome tips on […]
#Q4Prep – Get your Deals Ready
The biggest retail weekend of the year is right around the corner and we already can’t contain our excitement! ShareASale will once again be preparing a special Deals and Coupon Database specifically featuring deals for the Black Friday/Cyber Monday weekend (November 29 – December 2). To all Merchants: this is a great opportunity to […]
#Q4Prep – Merchants: How to Avoid the Top 7 Affiliate Program Pitfalls of the 4th Quarter
As we approach to 4th quarter of 2013, retailers are gearing up early for the busy shopping season making sure they’re ready to capitalize on all of the extra traffic and exposure that comes along with it. When it comes to Affiliate programs, the experienced retailers know the drill by now and can anticipate issues […]
Lessons Learned: Tips for Trademark Policy
In the article “New Programs & Trademark Bidding“, we discussed the pros and cons of allowing Affiliates to bid on trademark terms and offered some tips to consider should a program allow Affiliates to bid on their brand name. Today I’d like to expand a bit on this conversation and discuss the importance of the […]
5 Habits of Successful Agencies
I am often asked what separates one agency from another. This distinction is not based solely on the names of their merchant programs, but instead directly reflects 5 key strategies employed by each. Develop strong and lasting affiliate relationships Agencies do this by employing various commission incentives (Bonuses, Commission Rules, Giveaways) They also are masters […]
Lessons Learned: New Programs & Trademark Bidding
Your new ShareASale affiliate program just launched, Hooray! What an exciting feeling it is to anticipate all the new relationships that will begin and the new customers that these relationships will bring. Affiliate Marketing is the greatest! I love the enthusiasm and while I don’t disagree with any of it, I do like to […]
The Welcome Kit: A Building Block for a Solid Program
Anytime a new Merchant starts a program there is the question of how to go about building a program that Affiliates will find attractive. If the program manager is new to Affiliate Marketing or even new to the ShareASale Network, this can seem to be a daunting task.Building a program from the ground up can […]
How to Create a Product Datafeed
First Off – What is a Datafeed, and Why Do I Need It? 1. A Datafeed is just a line by line listing of your products. That’s it. Think of it like an Excel spreadsheet of your inventory, with columns for things like price, an image, where to find it on your site, etc… […]
Merchant API Building Blocks
Many Merchants could benefit greatly from the ShareASale API’s ability to automate common or repetitive tasks. However, its technical nature can be a barrier for some so let’s tap into our inner geek and explore the basic building blocks of a successful Merchant API request! Step #1: What do you want to do? Decide what […]
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