The power of the affiliate channel has been unveiled in a landmark piece of research showing that US advertisers are spending more than $6bn on activity. In an affiliate first, the Performance Marketing Association (PMA), in conjunction with PwC, has released a survey revealing that brands are increasingly turning to performance marketing to hit sales targets and […]
Awin appoints Virpy Richter as its Chief Financial Officer
Global affiliate marketing network Awin has appointed Virpy Richter as Chief Financial Officer (CFO). Virpy commenced her position on July 1, 2019, and joins Mark Walters, Adam Ross and Peter Loveday on the Awin Executive Board. With previous managing director roles at Conrad Electronics and myToys.de, Virpy brings over 20 years of management experience spanning […]
Should affiliates use the Facebook Branded Content Tool?
Tricia Meyer, executive director of the PMA, examines the Facebook Branded Content Tool and to what extent affiliates need to use it. As part of the Performance Marketing Assocations’ efforts to educate the industry on disclosure requirements, their Compliance Council has been researching the issue of whether and to what extent affiliates need to use the Facebook Branded Content […]
Pivotal US affiliate study underpins importance of industry collaboration
For the first time, the US market releases an extensive study on affiliate marketing. Kevin Edwards reveals why this is important for the industry. A pioneering piece of work is set for release in the US next month that will measure the size of the affiliate channel here for the first time. This study has […]
The Dangers Of Auto-Approval With Your Affiliate Program
When launching your affiliate program, there is an option in almost every network/platform to allow any partner to join your program and be automatically accepted. In theory, it sounds like a good idea since you do not have to spend time checking applications and your program can grow faster. Although ShareASale does a great job […]
Presenting the ThinkTank 2019 speakers and sessions
We are thrilled to announce the sessions and esteemed collective of speakers for Awin + ShareASale ThinkTank 2019. Keynote: The Future of Retail Discover how consumers will shop in the future, where AI, Voice, and AR and Robotics will play a huge role. Whether you’re an advertiser, agency, publisher or blogger, uncover the hidden gems of opportunity for affiliate revenue. Speaker: Sri Sharma is the CEO […]
How to use affiliate marketing to drive low-cost conversions for your brand
More and more retailers are using the affiliate marketing model to drive low-cost conversions. It’s a great way to tap into influencers and get your brand in front of a new audience, while consequently creating low-cost conversions. With commissions paid out only when sales are made, it is a cost-effective method advertisers are utilizing in greater […]
Preparing for the CCPA: 10 things you can tackle now
The California Consumer Privacy Act promises to bring significant change to the way some businesses collect and use personal information from consumers. That said, the exact scope of the CCPA – referred to by some as ‘GDPR Light’ – remains unclear. Businesses must wait for the California Attorney General to issue implementing regulations to gain greater clarity on how […]
eCheck – a safer and more secure payment method
Managing an affiliate program not only demands a focus on recruitment, reports, engagement, and compliance, but it also requires a look into the finer details of a program to ensure that it is up and running at all times. One of these crucial settings on ShareASale is our auto-deposit function. When enabled, it helps prevent […]
The 12 best free tools for affiliate marketers
Say ‘free’ and ‘tools’ to any affiliate marketer and watch their eyes light up with excitement. Everyone loves a marketing tool that makes life a little bit easier, and those that are free are icing on the cake. However, some tools are genuinely free, whereas others are only free for a limited period. When selecting […]
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