You’ve selected your layout and filled each page with carefully designed text and imagery. Now it’s time to think about how to drive traffic to your website. From word-of-mouth advertising to SEO, there are dozens of methods to choose from. Here’s how to choose the best options to grow your audience, increase conversions, and generate higher […]
Awin and ShareASale shortlisted for the 2022 US Partnership Awards
The inaugural US Partnership Awards reward exceptional partnerships that fuel customer value, creativity and growth in North America. We are thrilled to be shortlisted alongside our clients and partners for five awards at the first-ever US Partnership Awards. These nominations are testament to the commitment, creativity and innovation our employees, clients and publishers have invested in […]
Growth of ecommerce and compelling return on investment credited for surge in affiliate marketing
US affiliate and partner marketing industry account for more than $9bn of advertising spend, reveals new study by the Performance Marketing Association. The US affiliate and partner marketing channel has grown to account for more than $9bn of advertising spend, according to a release by the Performance Marketing Association and PwC. Supported by Awin and ShareASale, the study […]
Awin and ShareASale appoint Group People and Culture Director
Group People and Culture Director Cinzia Campanini will lead the transformation of the HR department and develop its people-centric vision for the future. Tasked with developing a futureproof talent strategy and supporting the businesses in sustaining and growing their dynamic workforce, Campanini will ensure all Awin and ShareASale employees have access to the training, talent […]
Publisher spotlight: Veteran.com
With ‘National Hire a Veteran Day’ occurring this week, US publisher Veteran.com discusses how supporting this cause helps drives sales for its brand partners. Veteran.com, a subsidiary of Three Creeks Media, began in 2011 under the banner of MilitaryBenefits.info with the goal of becoming the trusted and independent source of military and veterans’ benefits information […]
Awin and ShareASale partner with Ecosia to promote global reforestation
The Awin Group has partnered with Ecosia, the world’s largest not-for-profit search engine that plants and protects trees. Funded by Awin, Ecosia will plant a tree for every sale made with an Awin and ShareASale advertiser via Ecosia’s newly-launched freetree browser extension, with a goal to plant 100,000 trees. The strategic partnership enables both the Awin Group […]
How influencer marketing is changing the way brands advertise
The popularity of influencers and creators is constantly on the rise across the digital marketing landscape. Influencer marketing continues to be a trending topic for online retailers and brands, with over 75% of marketers investing budget for 2022, and influencer budget expected to represent 17% of all ecommerce spend by 2025. This trend has resulted in significant […]
ShareASale releases new intelligent tags to simplify partner discovery and recruitment
Leveraging crowd-sourced intelligence, ShareASale has updated its Recruitment Tool with over 40,000 newly categorized and tagged publishers to optimize the time-consuming task of building new partnerships. Using crowd-sourced intelligence, we have tagged and categorized thousands of affiliates by type and vertical. Across over 40 groups inside the Recruitment Tool, you can now easily discover and […]
Micro-influencers and affiliate marketing
Whether you’re a content creator looking to monetize your platform, or a publisher looking to expand reach – micro-influencers have great value when it comes to affiliate marketing. Micro-influencers and affiliate marketing Influencers as a whole are becoming increasingly important. However, for several reasons, many brands prefer to work with niche micro-influencers to endorse their […]
Publisher spotlight: Sharecare
With May being National Arthritis Awareness Month, US publisher Sharecare discusses how supporting the cause drives sales for brand partners. Why and when was your company created? Sharecare was started in 2010 by Jeff Arnold, founder of WebMD, as a global population health company to provide consumers with the most comprehensive wellness platform to more […]
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