As consumers demand inclusiveness from brands, ShareASale shows how the affiliate channel can facilitate equal representation while protecting brand safety. Brand authenticity and inclusiveness According to a 2019 Adobe survey, 62% of US consumers expect brands to be inclusive. Since this finding, there has been an increased cultural awareness and introspection of issues such as race, […]
Added merchant default link
Publishers can now easily find and use a merchant’s default affiliate link on their profile and the ‘Get Links’ page. Once you are approved into a Merchant’s program, you can find the Merchant’s Default Link URL on their profile page below the “Get Links” button as shown below. This “Default Link” will be associated with […]
Life at Awin: Working students
Working students explain the appeal of #LifeatAwin and its inclusive culture, and how increased flexibility enables them to better balance their studies. Interns and working students are able to apply for roles across the company, and we encourage all candidates with a strong ‘can-do’ attitude and an appetite to learn to apply. With additional opportunities […]
How affiliate marketing’s resurgence is giving big tech a run for its money
Adam Ross explores why affiliate marketing bucked the trend in 2020, with the industry putting on healthy 10% growth. With the Awin Group growing by an even higher percentage, what are the reasons behind this endorsement of the paid for performance channel? As presented at PI LIVE Global on May 13th, in this presentation you’ll […]
Four tips to quickly and easily get your affiliate program off the ground
Technical shortcuts and a bit of pre-planning will have your performance marketing activity up and running in no time. When you sign up to an affiliate network, you want to be up and running as quickly as possible to start growing your network of partners and increase sales volume. The time to turn a program […]
Join Awin at PI LIVE Global
With the US affiliate market growing by 10%, it’s time to come together to understand how we can sustain this growth to become the ultimate acquisition channel. Awin is proud to be returning as an official Gold Partner at this year’s PI LIVE Global on May 11th – 13th. Placing performance marketing on the center stage, the event promises to deliver uniquely-curated […]
Publisher Spotlight: Twenga
Twenga is a Microsoft Bing aggregator that drives incremental sales from Bing Shopping. Twenga has partnered with Microsoft to help merchants supplement their Shopping Ads strategy by taking advantage of Twenga’s complementary bidding logic. Using machine learning technology, Twenga will be able to predict conversion rate and basket value at an item level, allowing them to […]
Key Takeaways from the Influencer Marketing Show Global
#IMSGLOBAL21 featured speakers and panelists from all sectors providing their forecasts and views on the influencer industry. Here are our top highlights. The Influencer Marketing Show was back with a bang last week, a jam-packed agenda filled with insights, trends and discussions from global brands, creators and agencies. Influencer marketing certainly stepped up to the […]
Life at Awin: Working parents
In a new #LifeatAwin series, we explore how Awin staff around the world are enjoying a healthier work/life balance. From their professional performance to the personal benefits, the series will provide a snapshot into how employees are responding to over a year of remote working and a few months into the 4-day work week pilot. […]
Recruitment tool update
ShareASale’s Recruitment Tool offers unlimited opportunities for brands to search, find, and grow their publisher partnerships. Whether a merchant is brand new to the network or has been growing on ShareASale for years, publisher recruitment is a major contributor to the success of their affiliate program. With more than 260 publishers joining the network every day, there is a constant stream of new affiliates to engage with on the ShareASale network, and researching and recruiting these publisher partners becomes engrained into the […]
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