Recognizing our achievements of the past year, on behalf of our partners, the Awin Group donates over $17,000 to local charities this festive season. As we close the door on another year of unpredictability, Awin and ShareASale would like to extend our gratitude to all our clients and partners for their continued support. The strength […]
Ten trends – and a major Awin Group milestone – from Black Friday 2021
Tracking Awin’s one billionth sale, Black Friday saw small businesses trumping their 2020 performance by 50% and fashion taking 25% of all tracked sales. 1. Baskets are up. A clear trend across November has been the spike we’re seeing in higher average purchases. ‘Average order value’ is a metric we track and is a useful […]
Advertiser spotlight: Treasury Wine Estates
Treasury Wine Estates is one of the world’s largest wine companies. The character, quality and scale of Treasury Wine Estates’ global brand portfolio is unmatched. Fill in the blank – Affiliate marketing means to me: Affiliate Marketing is an ever-evolving channel that grows and changes to meet the needs of the consumer. It allows Treasury […]
Publisher spotlight: gen.video
gen.video is the only influencer marketing platform with workflow, content management and a suite of shoppable media functionality to drive social commerce. The gen.video platform includes ecommerce features such as inventory monitoring, performance analytics and sales conversion data from partners like Awin. gen.video is trusted by Fortune 500 brands to drive conversions in their online […]
Advertiser spotlight: VitalSleep
VitalSleep believes that every sleeper is unique. That’s why they aim to provide the ultimate innovative, cost-effective snore deterrents and sleep aids on the market. VitalSleep has been one of the top anti-snoring devices in the world. For the past ten years, The Snore Reliever Company, LLC’s mission has been to provide a customized, affordable […]
How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition, or how much it will cost to close each sale. Yet customer lifetime value (CLV) is equally important as a metric of success. By tracking CLV, you can gain a greater understanding of the user journey. What drives customers to become repeat buyers or loyal […]
Coming together to celebrate the global performance marketing industry – our highlights from the International Performance Marketing Awards
Awin is incredibly proud to have won three awards with our partners at this year’s International Performance Marketing Awards, including Best Affiliate Network. Looking back at the performance marketing industry’s expansion across the past year and a half, it’s hard to believe we have scarcely seen one another. That’s what made last night’s sixth annual International Performance Marketing […]
Optimize your performance marketing activity with the Awin Group at ASW
Join us at Affiliate Summit West to learn how we can further enhance your affiliate marketing strategy on our trusted Awin and ShareASale platforms. The Awin Group is once again serving as official global sponsors of Affiliate Summit West, November 2-4 at Caesars Palace. Across the three days, we’re available to discuss how we can elevate […]
Advertiser spotlight: Ooni
Founded by husband-and-wife team Kristian Tapaninaho and Darina Garland in 2012, Ooni Pizza Ovens completely revolutionized the outdoor cooking landscape and created a new category when they launched the world’s first portable pellet pizza oven. Ooni gives users the ability to cook authentic, flame-cooked pizza in just 60 seconds, with Ooni ovens ready to start […]
Connect with the Awin Group to enhance your performance marketing strategy
Join us at a variety of events in Q4 to learn how Awin and ShareASale can drive sales and increase revenue for your affiliate channel. The Q4 busy season may be right around the corner, but it won’t stop us from sharing how the Awin Group can optimize your affiliate activity with the innovative technology […]
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