Pura Vida bracelets feature unique color combinations making each one distinctive to its owner. These beautiful accessories support full-time jobs for artisans worldwide as well as a number of charitable organizations. Pura Vida means “pure life” in Spanish. The Pura Vida lifestyle is a commitment to living a full life without regrets, never taking anything […]
StoresConnect filtering on ‘Get Links’ page
To strengthen the visibility of individual stores within merchant programs using StoresConnect, we have added a prominent store filter on the ‘Get Links’ page. After going to the ‘Links > Get Links’ page and above the creative inventory an affiliate will now see a list of individual stores they can click on to instantly filter […]
Merchant program newsletters: Organize your inbox
On July 1, 2021 ShareASale will update how we send merchant newsletters. In order to improve receipt, organization and visibility on merchant communications to publishers, our platform is changing the way emails are sent on behalf of merchants. All future merchant newsletters will now be sent from a ShareASale owned domain with the format of: […]
Embracing the LGBTQIA+ online community as part of your advertising strategy
As consumers demand inclusiveness from brands, ShareASale shows how the affiliate channel can facilitate equal representation while protecting brand safety. Brand authenticity and inclusiveness According to a 2019 Adobe survey, 62% of US consumers expect brands to be inclusive. Since this finding, there has been an increased cultural awareness and introspection of issues such as race, […]
Added merchant default link
Publishers can now easily find and use a merchant’s default affiliate link on their profile and the ‘Get Links’ page. Once you are approved into a Merchant’s program, you can find the Merchant’s Default Link URL on their profile page below the “Get Links” button as shown below. This “Default Link” will be associated with […]
Life at Awin: Working students
Working students explain the appeal of #LifeatAwin and its inclusive culture, and how increased flexibility enables them to better balance their studies. Interns and working students are able to apply for roles across the company, and we encourage all candidates with a strong ‘can-do’ attitude and an appetite to learn to apply. With additional opportunities […]
How affiliate marketing’s resurgence is giving big tech a run for its money
Adam Ross explores why affiliate marketing bucked the trend in 2020, with the industry putting on healthy 10% growth. With the Awin Group growing by an even higher percentage, what are the reasons behind this endorsement of the paid for performance channel? As presented at PI LIVE Global on May 13th, in this presentation you’ll […]
Four tips to quickly and easily get your affiliate program off the ground
Technical shortcuts and a bit of pre-planning will have your performance marketing activity up and running in no time. When you sign up to an affiliate network, you want to be up and running as quickly as possible to start growing your network of partners and increase sales volume. The time to turn a program […]
Join Awin at PI LIVE Global
With the US affiliate market growing by 10%, it’s time to come together to understand how we can sustain this growth to become the ultimate acquisition channel. Awin is proud to be returning as an official Gold Partner at this year’s PI LIVE Global on May 11th – 13th. Placing performance marketing on the center stage, the event promises to deliver uniquely-curated […]
Publisher Spotlight: Twenga
Twenga is a Microsoft Bing aggregator that drives incremental sales from Bing Shopping. Twenga has partnered with Microsoft to help merchants supplement their Shopping Ads strategy by taking advantage of Twenga’s complementary bidding logic. Using machine learning technology, Twenga will be able to predict conversion rate and basket value at an item level, allowing them to […]
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