On January 24-26, the performance marketing industry gathered for three days of industry insights and networking in Las Vegas. Last week, Awin and ShareASale were thrilled to return to Affiliate Summit West and Creator Economy Live. It was amazing to witness the performance marketing industry has grown and developed over the last 12 months, and […]
10 affiliate industry trends for 2024
The Awin Group picks out its top 10 trends for affiliate marketers to look out for in 2024 as the industry continues to evolve and grow. Affiliate marketing is a microcosm of the wider digital industry. So, it often feels like any developments occurring at a macro level are quickly felt in our own space. […]
7 Reasons why marketing is important for small businesses
Find out why your small business needs marketing and how effective digital marketing can be to help your business grow. How important is marketing for small businesses? In the competitive business world, small businesses often find it extremely hard to find and retain customers. Marketing can play a crucial role in contributing to the growth […]
Navigating GA4 changes – explaining what they mean for ShareASale merchants
With the introduction of Google’s attribution model, GA4, we explore what’s new and how it may impact your ability to effectively measure affiliate activity. One of the biggest changes to affect the affiliate channel with Google Analytics 4 (GA4) is the transition from the last-click model found in Universal Analytics (UA), to the data-driven attribution […]
Share your expertise: Calling all speaker proposals for ThinkTank US
It’s time to perfect your pitch. Our call for speakers for Awin & ShareASale ThinkTank 2024 is now open! Let us know why attendees need to hear from you. We are thrilled to invite digital marketing trailblazers, innovators, and thought leaders to participate as a speaker for our fourth annual ThinkTank US. Next year’s event […]
Publisher spotlight: Small Business Trends
With Small Business Saturday around the corner we’re excited to spotlight a company that’s dedicated to empowering small businesses throughout the year. Small Business Saturday, an annual event celebrated on the first Saturday after Thanksgiving, was created by American Express over 13 years ago to encourage shoppers to shop locally and support their community. The […]
Discover ThinkTank US: The Ultimate Affiliate Marketing Event 2024
Join us at ThinkTank 2024, Awin and ShareASale’s annual networking event, for an unparalleled experience. After a successful ThinkTank 2023, we are excited to invite you to our 2024 thought leadership event in the vibrant city of Chicago. Nestled just steps away from the bustling Fulton Market district, ThinkTank 2024 promises to be an even […]
Get ready for our global ThinkTank events in 2024
Mark your calendar and ensure you can build valuable connections and maximize your business goals at Awin and ShareASale’s signature events. With over 1,400 attendees around the world, the Awin Group’s global ThinkTank events are invaluable thought leadership conferences in the affiliate marketing and MarTech industry. The unique mix of high-quality keynotes, interactive master classes […]
Publisher spotlight: Savings.com’s SavingsCARES affiliate giving program
Learn how SavingsCARES partners with brands and charities to drive donations and bring awareness to important initiatives. Savings.com offer consumers the straightest, simplest road to the best deals online. Working hand in hand with top retailers, they consistently make sure they’re providing users with the very best offers available. Please provide a brief description about […]
Five marketing tactics to drive traffic to your Shopify store
Online sales are the ultimate goal of any store, and traffic is a reliable route to success. The more traffic, the higher the chances of converting customers into revenue. Your goal as an online merchant is to continually generate good quality traffic to your store. As a Shopify ecommerce merchant, it goes without saying that […]
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