As 49% of consumers depend on influencers’ opinions prior to making a purchase, we predict influencer marketing campaigns to be more popular than ever this Q4. Influencer marketing has exploded in the last decade and is estimated to be worth $16.4bn in 2022. The industry has been fueled by the rise in mobile usage and […]

App tracking integration for Awin Group brands has grown by 578% since 2020. Join the mobile tracking and measurement movement and enhance your affiliate strategy. Last year, just under 73% of total ecommerce sales were completed through a mobile device. The total revenue generated from mobile commerce in 2021 has more than tripled since 2016. […]

The Awin Group is now integrated with Sideqik, the end-to-end influencer marketing platform. Awin and ShareASale are now integrated with Sideqik, the end-to-end influencer marketing platform that enables brands to build a scalable, repeatable and predictable revenue engine through engaging creator partnerships. Through Sideqik’s database of more than 60 million creators across the 10 most popular […]

Dwindling consumer confidence will lead to shifting shopping habits that place sustainability and value-for-money front of mind this peak trading quarter. After the biggest pandemic in over a century, the Ukraine-Russia conflict, rising energy and fuel prices, and supply chain difficulties have resulted in some of the highest inflation hikes in recent times.   This coupled […]

It’s important as a merchant to understand which online channels are driving sales and conversions. Attribution models can help analyze the data. What are attribution models?   It’s important for merchants to understand where their sales and conversions come from. An attribution model is a set of rules that helps gather and analyze this information. Attribution modeling can […]

Whether you’re a blogger looking to monetize your platform or a publisher looking to expand reach – micro-influencers have great affiliate marketing value. Influencers as a whole are becoming increasingly important. However, for several reasons, many brands prefer to work with niche micro-influencers to endorse their products or services. Keep reading to learn what a micro-influencer […]