With ‘National Hire a Veteran Day’ occurring this week, US publisher Veteran.com discusses how supporting this cause helps drives sales for its brand partners. Veteran.com, a subsidiary of Three Creeks Media, began in 2011 under the banner of MilitaryBenefits.info with the goal of becoming the trusted and independent source of military and veterans’ benefits information […]
Awin and ShareASale partner with Ecosia to promote global reforestation
The Awin Group has partnered with Ecosia, the world’s largest not-for-profit search engine that plants and protects trees. Funded by Awin, Ecosia will plant a tree for every sale made with an Awin and ShareASale advertiser via Ecosia’s newly-launched freetree browser extension, with a goal to plant 100,000 trees. The strategic partnership enables both the Awin Group […]
How influencer marketing is changing the way brands advertise
The popularity of influencers and creators is constantly on the rise across the digital marketing landscape. Influencer marketing continues to be a trending topic for online retailers and brands, with over 75% of marketers investing budget for 2022, and influencer budget expected to represent 17% of all ecommerce spend by 2025. This trend has resulted in significant […]
ShareASale releases new intelligent tags to simplify partner discovery and recruitment
Leveraging crowd-sourced intelligence, ShareASale has updated its Recruitment Tool with over 40,000 newly categorized and tagged publishers to optimize the time-consuming task of building new partnerships. Using crowd-sourced intelligence, we have tagged and categorized thousands of affiliates by type and vertical. Across over 40 groups inside the Recruitment Tool, you can now easily discover and […]
Micro-influencers and affiliate marketing
Whether you’re a content creator looking to monetize your platform, or a publisher looking to expand reach – micro-influencers have great value when it comes to affiliate marketing. Micro-influencers and affiliate marketing Influencers as a whole are becoming increasingly important. However, for several reasons, many brands prefer to work with niche micro-influencers to endorse their […]
Publisher spotlight: Sharecare
With May being National Arthritis Awareness Month, US publisher Sharecare discusses how supporting the cause drives sales for brand partners. Why and when was your company created? Sharecare was started in 2010 by Jeff Arnold, founder of WebMD, as a global population health company to provide consumers with the most comprehensive wellness platform to more […]
The Awin Group introduces new agency certification and launches multi-market Agency Success Center
We’re excited to release two new Awin Group agency-exclusive offerings, supporting our partners in managing successful programs on our platforms and to unlock the Awin advantage. Developed by Awin’s agency team, the new certification is designed to enable agency representatives to optimize affiliate marketing activity on Awin and recognize them as industry experts and leaders […]
ShareASale releases new partner Help Center and ticketing support system
As part of our commitment to continually improve your experience on our platform, we’re excited to release ShareASale’s new Help Center and ticketing support system – available tomorrow, May 17. Please note: We are upgrading the Help Center and ticketing support system at 3pm CT on Tuesday, May 17. Access may be temporarily unavailable but […]
Businesses turn to affiliate marketing during economic uncertainties
Most companies have felt the economic impacts over the recent years, not only from increased overheads and struggles to keep up with demand but from greater pressure on budgets across all key functions. This has encouraged many to explore the benefits of performance-based marketing. With goals of maximizing tight budgets while driving growth and recovery […]
Why small businesses and startups are using affiliate marketing to find their next customer
Affiliate marketing allows you to work with individuals that promote what you sell to their audiences and only pay on a performance basis. Every business, from the biggest brand to the smallest startup, needs a digital marketing strategy. That fact has only grown, with online sales increasing by almost 50% in 2020. As shops closed […]
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