In our global analysis, Awin looks at how Black Friday 2020 performed around the world across different sectors. Black Friday records tumbled last week as Awin tracked more than 2.4m transactions globally across the day. With a 20% annual increase on 2019, publishers promoting thousands of brands across the network drove an average of 28 sales a […]
Recognizing performance marketing at a global scale – our highlights from the International Marketing Performance Awards 2020
Together with our partners, Awin is exceptionally proud to have won six awards at yesterday’s International Performance Marketing Awards. Celebrated a little differently from previous years, the fifth edition of the International Performance Marketing Awards took place with a virtual ceremony – bringing together the industry’s key partners from around the globe from the comfort of […]
How European affiliates can be the launchpad for your international expansion
Discover five reasons why promoting your brand in Europe via Awin Access can take your SME business to the next level. America and Europe have long had a healthy trading relationship, and it’s one that has continued to improve over the years. During the last decade alone, US exports of goods and services to Europe have increased […]
Getting started with affiliate marketing
Starting out as an affiliate and starting an online business can be a daunting prospect and it is not always easy to know where to begin. Fear not, ShareASale’s publisher success team is on hand to support your affiliate marketing journey, even if you are a complete beginner. How to become an affiliate marketer with […]
Getting ready for Black Friday: Small Business Guide – part two
In part two of our SME guide, our Client Services team explains how to make the most of the ShareASale platform to ensure optimal program performance. The significance of the Q4 peak trading period has been amplified by changes to the e-commerce landscape, lifestyle and spending habits caused in large by the pandemic. It’s important […]
Top five takeaways from our Golden Quarter 2020 webinar
Awin’s Global Strategy Director Kevin Edwards shares five key learnings from our latest webinar, ‘What can marketers expect of 2020’s Golden Quarter?’ Q4’s Golden Quarter is traditionally when Awin and ShareASale see a huge spike in sales activity, thanks to the convergence of global retail events including Singles’ Day, Black Friday and Cyber Weekend and […]
Presenting our Gift Guide 2020
Awin and ShareASale are excited to reveal our latest interactive Gift Guide, designed to inspire content and drive sales throughout the Golden Quarter. With eMarketer predicting US sales for Black Friday and Cyber Monday will be up 18% and 19% respectively compared to 2019, we want to ensure our publishers have access to the resources […]
Webinar: What can marketers expect of 2020’s Golden Quarter?
In this special Awin Group webinar, we discuss what the latest trends tell us about the forthcoming and crucial Q4 period. To say Q4 is going to be important to retailers this year is the very definition of an understatement. Even before the horrible year that 2020 delivered, the last quarter was well established as […]
Getting ready for Black Friday: Small Business Guide – part one
It can be daunting for SMEs to know how to approach Black Friday promotions. Our guide is designed to lay the blueprint for a profitable peak period. Despite the uncertainty of this year, Black Friday is still expected to be a significant event in the retail calendar. With increased consumer shopping habits shifting online and […]
Publisher Spotlight: Pushly
Pushly is an audience engagement platform that turns one-time visitors into loyal repeat shoppers. Pushly gives consumers the ability to receive browser notifications conveniently on mobile and desktop when they are away from a brand’s site. When and why was Pushly created? Pushly launched in 2017 and holds the belief that in a time of profound […]
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