Online sales are the ultimate goal of any store, and traffic is a reliable route to success. The more traffic, the higher the chances of converting customers into revenue.
Your goal as an online merchant is to continually generate good quality traffic to your store. As a Shopify ecommerce merchant, it goes without saying that traffic is the soul of your online business.
If you’re searching for answers to the question ‘how to drive traffic to my Shopify store,’ this article is here to help you. We’ll highlight five simple ways to make traffic generation easier than ever.
Marketing tactics to drive traffic to your Shopify store
Here are some simple marketing tips for your business if you want to drive traffic to your store. They are easy to do, with little to no marketing knowledge and expertise.
1. Use SEO blog articles
A good marketing tactic to drive traffic to your Shopify store is through excellent use of search engine optimization (SEO) tools. SEO content is a great way to generate organic traffic to your store. Here is an interesting point about organic traffic. It is the second-best type of traffic, second only to direct traffic from Shopify URLs. Why is that? A typical consumer will go to Google to search for a product they want. SEO content helps to place your Shopify store high on the list. Blog posts, videos, how-to guides, and podcasts are different search engine optimization tools available to grow your store.
Your SEO blog content could increase in relevance on the search page when you:
– Post relevant topics using frequently searched keywords and customer questions
– Provide customer-focused topics such as product descriptions, guides, and how-to articles
– Publish content regularly to gain a more relevant and reliable score on search engines
If you have a knack for writing or making videos, you can easily do this on your own without spending much. If not, you can always outsource to freelancers who are experts on these topics.
2. Social media platforms
Social media platforms are a free and obvious way to generate traffic to your store. With 4.89 billion social media users in 2023, a huge percentage of your target audience is definitely on one of the main social media platforms. Most likely, you have been using social media platforms to help drive traffic to your store, raise brand awareness or engage with existing customers. However, you can learn to use it more effectively. Popular social media platforms like Facebook and Instagram are great for ads but TikTok is the new gold mine.
With a 100% growth rate from 2020 to 2022, TikTok has become one of the powerhouses in showing your products to your target audience. Content like product ASMR, packing customers’ orders, unboxing and so on seem to resonate well with many and can help drive traffic to your store.
3. Affiliate marketing
Affiliate marketing is an alternative digital marketing channel. For those who don’t know, affiliate marketing is a marketing tool where you reward people who help get your ecommerce store more sales. This helps you incentivize partners like influencers, bloggers, price comparison or coupon code sites to advertise your store to others, with you giving them a reward (usually monetary) in return. An affiliate program is a good strategy for businesses hoping to widen their reach. With this method, you’re not only aiming for traffic but also for sales, and you only pay when a partner sends you a customer who then buys something.
Affiliate marketing can help you connect with influencers and websites that might have a loyal audience interested in your products. Think of it as outsourcing your expansion and growth process to people with existing audiences, or that are already really good at online marketing.
However, setting up affiliate marketing programs can be daunting, and can often feel like they’re setup for large brands. ShareASale is an affiliate marketing platform set up for ecommerce stores looking for a turnkey solution. You can get your affiliate program live with no prior experience, and easily integrate your Shopify store via the ShareASale affiliate marketing app in the Shopify app store. With affiliate marketing, you can step up your traffic-generating game.
4. Email marketing
You can also use email marketing to improve traffic to your Shopify store. Email marketing allows you to meet millions of customers with personalized content based on individual preferences. Emails are a smart way of growing your business. You can also use CTAs to direct your recipient to a particular product. Additionally, email serves as a source of direct information to your subscribers. They can learn about new products, personalized promotions, and swift responses to questions. Learning to keep your customers engaged will ensure they return to purchase from you again.
5. Use discounts and promotions
Sales discounts and promotions are good strategies to ensure you keep traffic directed at your store. Most of your other marketing strategies focus on widening your audience. However, this is another tool that helps to keep existing customers. And in the online sales world, one confirmed customer is better than tens of potential customers. Sales discounts and promotions help to keep the buzz and traffic around your store alive. So while you work hard to secure new customers, your old customers remain excited to visit your store. Be diverse and intuitive with your sales promotions.
Here are some free tips on sales promotions:
– Use popular promotion seasons like Back to School, Black Friday, Cyber Monday etc.
– Carve a special promotional period unique only to your brand. An example is the anniversary promo
– Run a number-of-purchase program. An example includes offering discounts for a second purchase, a fifth purchase etc.
– Explore the power of loyalty promotions for special customers
Which Shopify affiliate program should I use?
ShareASale is a great option when looking for an affiliate partner to help build and grow your Shopify store.. Why is that?
We’ve explained below:
– The ShareASale platform is easy to use, operates on a transparent pricing model anddoesn’t require expertise in digital or affiliate marketing
– It’s a self-managed affiliate platform, so you remain in control and can grow your own way
– While using the platform, you’ll get expert tips on how to grow through email support, articles and webinars
– With ShareASale, there are one million partnerships and promotional spaces available for your business to leverage
There is also a ShareASale app in the Shopify Marketplace, which means quick and simple integration with your website. All you need to do is
2. Search for the ShareASale app in Shopify
3. Follow the integration wizard to sync your ShareASale merchant ID with your app – and you’re ready to get started with affiliate marketing.
Growth for your business requires deliberate action and strategies. It’s vital to employ marketing tactics that have a high chance of yielding positive results. So if you are thinking of how to drive traffic to your Shopify store, try these . They are sure to work for you. Join ShareASale today, there’s no better time to start growing your traffic and online sales with affiliate marketing.