In the article “New Programs & Trademark Bidding“, we discussed the pros and cons of allowing Affiliates to bid on trademark terms and offered some tips to consider should a program allow Affiliates to bid on their brand name. Today I’d like to expand a bit on this conversation and discuss the importance of the […]
Lessons Learned: Don’t recreate the wheel, bend it.
Writing unique content, creating exciting bonus campaigns, producing marketing material… all can be time consuming. Everyone wants to create the next great thing, but you don’t have to. Take interesting ideas that already exist, ones that capture your attention, and bend them to suit your needs. #LessonsLearned Take interesting ideas that already exist, ones that […]
5 Habits of Successful Agencies
I am often asked what separates one agency from another. This distinction is not based solely on the names of their merchant programs, but instead directly reflects 5 key strategies employed by each. Develop strong and lasting affiliate relationships Agencies do this by employing various commission incentives (Bonuses, Commission Rules, Giveaways) They also are masters […]
Lessons Learned: How Groups Turned Into Tags
One of ShareASale’s unique features is the ability to segment the Affiliate base in a program. Doing this allows for more customization and enables a Merchant to truly create a unique Affiliate Program. ShareASale has gone through a few “versions” of segmentations and has developed upon these. “Grouping” Affiliates had been available for quite a […]
Lessons Learned: Conference Planning
I am the first to admit that I am Type A, slightly OCD and very detail oriented. I plan everything. I organize everything. I create lists, crossing each thing one at a time. And if I completed something that is not on the list, then I write it down and immediately cross it off anyways. […]
Lessons Learned: Featured Programs
Superbowl Sunday commercials are the most watched, most anticipated, and most expensive advertisements of the year. In return, many of the sponsors receive a huge brand lift, which may depend on their previous recognition and how appealing their advertisement is to consumers. The goal of any advertisement, whether on TV or online, is to gain […]
Lessons Learned: Affiliate Partnership
A mistake we see commonly repeated is simply joining too many programs. It is just natural, when presented with so many options (ShareASale hosts nearly 4,000 programs) to “bite off more than you can chew” and end up joining 100s of programs. While this isn’t the end of the world, we recommend a […]
Lessons Learned: New Programs & Trademark Bidding
Your new ShareASale affiliate program just launched, Hooray! What an exciting feeling it is to anticipate all the new relationships that will begin and the new customers that these relationships will bring. Affiliate Marketing is the greatest! I love the enthusiasm and while I don’t disagree with any of it, I do like to […]
Broadening Your Partner Selection Process to Find the DITR
Anyone that has spent time in sales or trying to bring in clients has had dreams of landing the big fish. I know I spent a fair share of my time in sales chasing big clients. What I didn’t know early on was that while I spent a large portion of time trying to land […]
Lessons Learned: Provide Clients with Good Experiences
There are no traffic jams along the extra mile. Roger Staubach A good customer experience encompasses more than just customer service. It’s the entire gamut of a company and its interactions with clients. It’s also the extras. It’s those experiences you provide to a customer, not because it’s required, but because it will eventually help […]