Writing unique content, creating exciting bonus campaigns, producing marketing material… all can be time consuming. Everyone wants to create the next great thing, but you don’t have to. Take interesting ideas that already exist, ones that capture your attention, and bend them to suit your needs. #LessonsLearned
Take interesting ideas that already exist, ones that capture your attention, and bend them to suit your needs.
1. Catalogs & Magazines
Are you looking for a more visual way to show off your products or services? Use the idea of a catalog or magazine. There is a reason every office, living room and bathroom is equipped with a magazine racks – people love to flip through them!
Affiliates/Bloggers can utilize catalogs as a different, unique way to put out content (eh hem – gift guides!). Merchants could create catalogs or magazines specifically targeted towards bloggers. Merchants could add new banners, products, deals, etc — like a more robust newsletter.
Yes, postcards are great for vacations and quick direct mail. But how could you bend the postcard idea into something you can utilize? Could you create a number of different postcards dedicated to each product or service you sell and group them together on a key chain? You could then provide a custom marketing piece on the fly for clients. Or – take the idea below and create a custom marketing piece using postcards and a small binder.
3. Layouts & Window Displays
Have you walked passed a window display or flipped through a magazine that made you stop and stare? Take a picture, and bend it to your needs. You could use pieces of that layout or display for banner ads, website layouts, landing pages, marketing materials, etc…the ideas are endless!
I stumbled across the window display below…this could certainly be bent to inspire a full page spread in a spring catalog!
4. In-Store Deals & Promotions
What will get you in a store? Is it a huge one-day blowout sale or smaller discounts every Wednesday? Use these ideas to inspire Affiliate Bonus Campaigns, Affiliate Deals/Coupons or On-Site Promotions. For example, if you love Banana Republic’s 40% One Item Sale Every Wednesday in June…create a similar Affiliate Bonus Campaign.