During the height of the pandemic, shoppers turned to online alternatives when it came to purchasing everyday necessities. Online food suppliers came into hot demand as people needed to find safer yet convenient ways to stock their fridges. As people became recluse within their homes, they began to invest in their food sources. With the […]
Posts for retailers and merchants utilizing ShareASale including guides, alerts, tutorials and infographics.
ShareASale Merchant Program Academy & Resource Center
We are thrilled that you have joined the ShareASale affiliate marketing network. Below, we will provide you with all the necessary resources to be fully prepared to drive your affiliate efforts to success. We will cover lots of important information, including the foundations to your new program, how to recruit new affiliate partners, which reports […]
Publisher spotlight: StormX
StormX is the leading global crypto cashback provider, offering its users cashback rewards in the form of Bitcoin, Ethereum, and STMX (StormX’s native token). With over 4+ million app downloads, and $3 million in crypto rewards paid out this year alone, StormX has quickly taken the crypto world by… storm. Why and when was StormX created? […]
Maximizing brand growth through publisher diversity
With over 15 years of experience in the rug business, Boutique Rugs is a direct-to-consumer ecommerce store that offers area rugs and runners in a variety of sizes, designs and colors to customers with diverse taste. Boutique Rugs aims to be the number one source for exquisitely designed, high-quality handwoven and machine-woven area rugs at […]
Publisher spotlight: gen.video
gen.video is the only influencer marketing platform with workflow, content management and a suite of shoppable media functionality to drive social commerce. The gen.video platform includes ecommerce features such as inventory monitoring, performance analytics and sales conversion data from partners like Awin. gen.video is trusted by Fortune 500 brands to drive conversions in their online […]
How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition, or how much it will cost to close each sale. Yet customer lifetime value (CLV) is equally important as a metric of success. By tracking CLV, you can gain a greater understanding of the user journey. What drives customers to become repeat buyers or loyal […]
ShareASale launches in the Shopify App Store
Businesses using Shopify now seamlessly integrate with ShareASale to unlock unparalleled access to over 225k partners with an online audience of 560m. ShareASale, part of Awin joins the Shopify App Store community to offer businesses exclusive access to an unrivalled directory of partners. This release allows every Shopify ecommerce site to build an affiliate marketing […]
Embracing the LGBTQIA+ online community as part of your advertising strategy
As consumers demand inclusiveness from brands, ShareASale shows how the affiliate channel can facilitate equal representation while protecting brand safety. Brand authenticity and inclusiveness According to a 2019 Adobe survey, 62% of US consumers expect brands to be inclusive. Since this finding, there has been an increased cultural awareness and introspection of issues such as race, […]
Four tips to quickly and easily get your affiliate program off the ground
Technical shortcuts and a bit of pre-planning will have your performance marketing activity up and running in no time. When you sign up to an affiliate network, you want to be up and running as quickly as possible to start growing your network of partners and increase sales volume. The time to turn a program […]
Publisher Spotlight: Twenga
Twenga is a Microsoft Bing aggregator that drives incremental sales from Bing Shopping. Twenga has partnered with Microsoft to help merchants supplement their Shopping Ads strategy by taking advantage of Twenga’s complementary bidding logic. Using machine learning technology, Twenga will be able to predict conversion rate and basket value at an item level, allowing them to […]
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