As consumer attention starts shifting to the holidays, it is critical to now focus on your Cyber Week planning and preparation. Over the last few years, consumers have started their holiday shopping as early as October and September, and so the Black Friday and Cyber Monday promotions quickly follow suit. As that trend will likely […]
Posts for retailers and merchants utilizing ShareASale including guides, alerts, tutorials and infographics.
What’s happening with ShareASale? Your questions answered.
The Awin Group’s new President Adam Weiss answers your burning questions about the future of ShareASale. “I heard ShareASale is going away this summer.” I’m aware there is industry and competitor chatter incorrectly stating that Awin is getting rid of ShareASale this summer. I can tell you with 100% certainty that Awin is not sunsetting […]
Influencer marketing for small businesses in 2024
Influencer marketing is a powerful marketing tool, with the industry now worth $24 billion. What is influencer marketing? Influencer marketing is a form of social media marketing involving endorsements and product placement. You can select, empower and reward influencers for promoting your online store and products. Influencers are a powerful addition to any small business […]
Google restricts click trackers for Google Ads
Google strengthens privacy – learn how this affects you and ensure compliance for continued ad campaign success. Google has introduced changes to enhance privacy in Google Ads, affecting the use of click trackers. As of August 28, 2023, only certified click trackers will be permitted in Google Ads. This prevents misuse of click trackers, vital […]
Boosting AOV by 33% with AI-powered Product Bundles
Explore how Delta Extrax partnered with Particular Audience to improve product discovery, and increase AOVs through automated product recommendations. Over the past few years, the cannabinoids market in the US has seen significant growth. Several states have legalized cannabis for medical and recreational use, leading to a surge in cannabis-related businesses and a wider social […]
Publisher Spotlight: GAAN Creative
This Women’s History Month, we shine a spotlight on a women-owned business that empowers creators to get fair recognition and compensation for their content. It’s no secret that influencer marketing is one of the most effective channels to sway consumer purchasing decisions. A recent Forrester study commissioned by the Awin Group revealed that 54% of participants […]
7 Reasons why marketing is important for small businesses
Find out why your small business needs marketing and how effective digital marketing can be to help your business grow. How important is marketing for small businesses? In the competitive business world, small businesses often find it extremely hard to find and retain customers. Marketing can play a crucial role in contributing to the growth […]
Navigating GA4 changes – explaining what they mean for ShareASale merchants
With the introduction of Google’s attribution model, GA4, we explore what’s new and how it may impact your ability to effectively measure affiliate activity. One of the biggest changes to affect the affiliate channel with Google Analytics 4 (GA4) is the transition from the last-click model found in Universal Analytics (UA), to the data-driven attribution […]
Publisher spotlight: Small Business Trends
With Small Business Saturday around the corner we’re excited to spotlight a company that’s dedicated to empowering small businesses throughout the year. Small Business Saturday, an annual event celebrated on the first Saturday after Thanksgiving, was created by American Express over 13 years ago to encourage shoppers to shop locally and support their community. The […]
Publisher spotlight: Savings.com’s SavingsCARES affiliate giving program
Learn how SavingsCARES partners with brands and charities to drive donations and bring awareness to important initiatives. Savings.com offer consumers the straightest, simplest road to the best deals online. Working hand in hand with top retailers, they consistently make sure they’re providing users with the very best offers available. Please provide a brief description about […]
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