1. Improved Newsletter Tools The ShareASale Newsletter Editor was revamped, with one important feature added. Now, along with choosing a Plain Text, or HTML campaign – you can choose to send a Split Campaign. This allows you to send two similar messages, possibly with different subject lines or slightly different text, and get a feel […]
What do I need to start an Affiliate Program? Part 3 of 5: Compliance Strategy
Just like everything else in life, finding a place to start is often the hardest part! In this section, we will outline five key considerations and decisions that need careful planning in order to get your program off to the best possible start. You will need to consider the following five strategies before you […]
Lessons Learned: New Programs & Trademark Bidding
Your new ShareASale affiliate program just launched, Hooray! What an exciting feeling it is to anticipate all the new relationships that will begin and the new customers that these relationships will bring. Affiliate Marketing is the greatest! I love the enthusiasm and while I don’t disagree with any of it, I do like to […]
How to Bring in New Customers
I was recently involved in a debate at ABestWeb.com involving the value of new customers vs. returning customers. The debate itself had good points by a bunch of different people, but I thought I’d go into a little more detail about some ideas I think might help you (an Affiliate) focus on bringing in new […]
PPC Violation Reports – Now Available
Merchants who login can now report PPC Violations for ShareASale review. Please note that this process is seperate and independant from any action that a Merchant wishes to take on an individual affiliate. There are some instructions in there on how this report should be used, as well as the information that we will need, […]
PPC Policy – 30 days – Certification
For those awaiting news on the new PPC policy… Our plan is to begin the second stage on August 1st, where a method of reporting PPC abuse will be opened up to merchants. Remember, the first 30 days (roughly the month of August) will be a test period for this system which means that strikes […]
ShareASale Pledges and Expectations… Part 2
Well this is later than I was hoping to have the second part of the series finished, but so much has happened since then with the NY sales tax issue taking center stage there for a while. Because it is long – here is a bulleted summary – but it is really important if this […]
ShareASale Pledges and Expectations…
Over the next few weeks I will be posting a series titled the “Pledges and Expectations”. The goal of this series is to set out what we pledge to our clients, as well as what we then expect from them. The series will be about 5 posts long and will start with one regarding Outsourced […]
A few things we have changed since Think Tank
Well, I hope to get to all of the great suggestions that were put out there at our in-person annual event (the ShareASale Think Tank) … but here are a few highlights that we’ve been working on since then (October). Feedback Feature – was actually in place just before Think Tank, but was discussed a […]
A sampling on “Best Practices”
I was recently asked a question on what I considered three top “Best Practices” to follow in managing an affiliate program… so I wanted to share my answers… What do you consider the top three best practices to be in managing an affiliate program? 1. Listening 2. Knowing where you are going 3. Awareness to […]