To start off 2014 properly, it is important to look at affiliate performance from 2013 and determine areas for improvement. As an industry, we are all aware of the 80/20 rule where 20% of affiliates in a program drive 80% of the revenue. As such, it is important to understand who those affiliates are what […]
#Q4Prep – What Agencies Need to do to Get Ready
Q4 is one of the most crucial components to a merchants business goals. This is the portion of the year that can in one fell swoop make or break a year. It is important to remember that Q4 is simply the end of a long journey that is taken throughout the year. I have personally been […]
#Q4Prep – Announcing WIKI.ShareASale.com – ask, contribute, earn, and be recognized for your expertise!
During my time in the Affiliate Marketing industry I’ve had the fortune to interact with many talented individuals having a wealth of knowledge to share on all aspects of marketing and technology. I also have the ongoing opportunity to grow and work on side projects complementing my role as ShareASale Technical Lead. So for this upcoming Q4 […]
5 Habits of Successful Agencies
I am often asked what separates one agency from another. This distinction is not based solely on the names of their merchant programs, but instead directly reflects 5 key strategies employed by each. Develop strong and lasting affiliate relationships Agencies do this by employing various commission incentives (Bonuses, Commission Rules, Giveaways) They also are masters […]
Reports & Tools that Every Agency Should Use
Earlier this month, I wrote a blog on how to become an agency in the ShareASale network. Building on the concept of how to become a preferred network in our network, I wanted to point out today the reports and tools every agency should be using. By following this advice, you will be able to show […]
How to Become an Agency with ShareASale
Last month, ShareASale exhibited at the Internet Retailer Conference in Chicago. As the Agency Relationship Manager at ShareASale, the most common question I personally answered was,“How can my agency work with ShareASale?”. As agencies typically manage a number of different Affiliate Programs for Retailers/Merchants, their needs can vary greatly from a single Merchant Program. Today […]
Best 3 Blogs That Help Me Most
“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”~Dr. Seuss I have been at ShareASale for three years. In these three years, I have been responsible for providing some form of product support for ShareASale clients. As a part of that, I have […]
255 Characters to Success
“We must develop knowledge optimization initiatives to leverage our key learnings.”~Adams In the month of March for the blog series on #RealLife, one of the commonly asked questions addressed in a blog post was ““How can I make sure Affiliates can find our program?” The solution was to ensure the Merchant program has utilized keywords. With this […]
New! Affiliate Impact Rating
In the month of the #Interface, ShareASale launched a bunch of great new features to our site. I wrote about the Affiliate List Report, which also happens to be the change the I most enjoyed. One of the specific changes that was not highlighted as much in the last post was the inclusion of a new feature […]
Affiliate Application Maintenance
“Out of clutter, find simplicity.” ~Einstein One of the most challenging aspects for an Agency in managing multiple Merchant programs is keeping up with Affiliate applications. There are two issues that an Agency faces with Affiliate applications. The first is the sheer number of applications. The second is reviewing each individual application to determine the […]