The inaugural US Partnership Awards reward exceptional partnerships that fuel customer value, creativity and growth in North America. We are thrilled to be shortlisted alongside our clients and partners for five awards at the first-ever US Partnership Awards. These nominations are testament to the commitment, creativity and innovation our employees, clients and publishers have invested in […]
Awin and ShareASale appoint Group People and Culture Director
Group People and Culture Director Cinzia Campanini will lead the transformation of the HR department and develop its people-centric vision for the future. Tasked with developing a futureproof talent strategy and supporting the businesses in sustaining and growing their dynamic workforce, Campanini will ensure all Awin and ShareASale employees have access to the training, talent […]
Publisher spotlight: Sharecare
With May being National Arthritis Awareness Month, US publisher Sharecare discusses how supporting the cause drives sales for brand partners. Why and when was your company created? Sharecare was started in 2010 by Jeff Arnold, founder of WebMD, as a global population health company to provide consumers with the most comprehensive wellness platform to more […]
Businesses turn to affiliate marketing during economic uncertainties
Most companies have felt the economic impacts over the recent years, not only from increased overheads and struggles to keep up with demand but from greater pressure on budgets across all key functions. This has encouraged many to explore the benefits of performance-based marketing. With goals of maximizing tight budgets while driving growth and recovery […]
Businesses turn to affiliate marketing during economic uncertainties
Most companies have felt the economic impacts over the recent years, not only from increased overheads and struggles to keep up with demand but from greater pressure on budgets across all key functions. This has encouraged many to explore the benefits of performance-based marketing. With goals of maximizing tight budgets while driving growth and recovery […]
Four major trends driving success in influencer marketing
Influencer marketing is not a new concept but it’s enjoying newfound reach. According to Collabstr, even after climbing more than 40% in 2021, influencer will continue its rapid rise to hit $15 billion in value by year’s end. Naturally, brands are leaning into influencer marketing partnerships, hoping to cultivate meaningful and profitable relationships with creators […]
Why small businesses and startups are using affiliate marketing to find their next customer
Affiliate marketing allows you to work with individuals that promote what you sell to their audiences and only pay on a performance basis. Every business, from the biggest brand to the smallest startup, needs a digital marketing strategy. That fact has only grown, with online sales increasing by almost 50% in 2020. As shops closed […]
Awin appoints Alibaba General Manager, David Lloyd, as Chief Customer Officer
Global affiliate marketing platform Awin, has appointed its first Chief Customer Officer (CCO), David Lloyd, to support the company’s customer-centric vision. In the newly created role, David is responsible for overseeing every aspect of Awin’s customer experience, leading the company’s Regional Managers and Global Publisher, Account Management, Operations, New Business, Marketing & PR teams. With […]
How can I start affiliate marketing with no money?
The past two year have brought many new challenges that no one was expecting. For some, unfortunately, it’s meant you’ve had to take a look at your sources of income and decide to take some new paths. Terrifying? Of course, but this is also a great opportunity. But where to begin? You know affiliate marketing […]
UI notifications now on the ShareASale platform
We are thrilled to announce the launch of communication notifications, directly within the User Interface. In line with our ongoing efforts to make our platform more user-friendly and client-centric, we have implemented a UI banner notification system to effectively disseminate vital information to our partners. Publishing critical news directly to the UI provides us with […]
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