Especially during 2020, Q4 is a great time for publishers to use gift guides to increase affiliate commissions. Last year on Awin and ShareASale, we tracked over $8.4 million publisher commissions across Cyber Weekend, with a 22% increase YoY. With lots of changes due to the global pandemic, consumers will be turning online for their […]
15 affiliate marketing tips to improve your campaign efforts in 2020
Many predictions made in January for how 2020 was going to pan out have been crumpled up into a ball and tossed straight out of the virtual window. This includes much of what was thought about the digital sphere and even some affiliate marketing tips. Marketing techniques never stand still, but the global pandemic that […]
Five ways to spread the word about your affiliate program
Setting up your affiliate program is an exciting time. There is so much potential for success. One of the most important things to consider is how you’ll get the word out about your program. ShareASale has an extensive pool of dedicated publishers or affiliates that are searching for the right advertisers to partner with. Their […]
Webinar: How to create an inclusive and accessible online environment
What should you be doing to make your website accessible to everyone? The global COVID-19 pandemic has been an eye opening reality to the importance of e-commerce, but for the people who find using the internet challenging this has made life even harder – with over 61 million Americas having some form of disability that […]
Awin and ShareASale support the fight for racial justice
We stand in solidarity with the #BlackLivesMatter movement. We’re listening to those who have endured hardships for prolonged periods of time and are praising those who speak up against racism, inequality, injustice and police brutality towards the Black community. In response to the recent murders of George Floyd, David McAtee, Tony McDade, Breonna Taylor, Ahmaud […]
Merchant Program Academy: Course 4 – Technical
It is time to dive deep into our technical tools, which can meet all your tracking needs. Our technology is able to make sure you are only paying for what you want to pay and to value your affiliate partners as you see fit. Take a look at some of the ways you can customize […]
Merchant Program Academy: Course 5 – Maintenance
We have covered a lot of information over the last couple of trainings. This week, we are going to talk about program maintenance. Your affiliate channel is not a set it and forget it marketing strategy; it requires constant upkeep and a watch eye. To help you, we are going to cover reporting and recruiting […]
Merchant Program Academy: Course 6 – Ongoing Tasks
By now, we have sent you five in-depth training videos, sharing some of the most valuable tips and strategies to help you get started with your affiliate program management. Today, we have one FINAL video to share with you and it may be the most important one yet. Download Course 6: Exercises You’ve come this far […]
Merchant Program Academy: Course 3 – Program Marketing
The next course is so important for your affiliate journey because we are covering internal marketing and tracking strategies. These steps will provide the resources necessary for your affiliate partners to best promote your brand. Download Course 3: Exercises When starting an affiliate program, there are TONS of things to remember to do and steps […]
Merchant Program Academy: Course 2 – Communications
It is no secret that communication is key to any successful business relationship. Taking time to regularly contact your partners and build trust will increase their loyalty and engagement in your program. This next video covers setting up search keywords and the wide variety of email newsletter tools you can use to consistently keep your […]
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