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Publisher spotlight: Sharecare

May 25, 2022 by ShareASale

With May being National Arthritis Awareness Month, US publisher Sharecare discusses how supporting the cause drives sales for brand partners. Why and when was your company created? Sharecare was started in 2010 by Jeff Arnold, founder of WebMD, as a global population health company to provide consumers with the most comprehensive wellness platform to more […]

Businesses turn to affiliate marketing during economic uncertainties

May 18, 2022 by Alexandra Forsch

Most companies have felt the economic impacts over the recent years, not only from increased overheads and struggles to keep up with demand but from greater pressure on budgets across all key functions. This has encouraged many to explore the benefits of performance-based marketing. With goals of maximizing tight budgets while driving growth and recovery […]

Businesses turn to affiliate marketing during economic uncertainties

May 10, 2022 by ShareASale

Most companies have felt the economic impacts over the recent years, not only from increased overheads and struggles to keep up with demand but from greater pressure on budgets across all key functions. This has encouraged many to explore the benefits of performance-based marketing. With goals of maximizing tight budgets while driving growth and recovery […]

Four major trends driving success in influencer marketing

April 27, 2022 by Alexandra Forsch

Influencer marketing is not a new concept but it’s enjoying newfound reach. According to Collabstr, even after climbing more than 40% in 2021, influencer will continue its rapid rise to hit $15 billion in value by year’s end. Naturally, brands are leaning into influencer marketing partnerships, hoping to cultivate meaningful and profitable relationships with creators […]

Why small businesses and startups are using affiliate marketing to find their next customer

April 18, 2022 by ShareASale

Affiliate marketing allows you to work with individuals that promote what you sell to their audiences and only pay on a performance basis.  Every business, from the biggest brand to the smallest startup, needs a digital marketing strategy. That fact has only grown, with online sales increasing by almost 50% in 2020. As shops closed […]

Awin appoints Alibaba General Manager, David Lloyd, as Chief Customer Officer

January 11, 2022 by ShareASale

Global affiliate marketing platform Awin, has appointed its first Chief Customer Officer (CCO), David Lloyd, to support the company’s customer-centric vision. In the newly created role, David is responsible for overseeing every aspect of Awin’s customer experience, leading the company’s Regional Managers and Global Publisher, Account Management, Operations, New Business, Marketing & PR teams.  With […]

How can I start affiliate marketing with no money?

December 17, 2021 by Erica Grabijas

The past two year have brought many new challenges that no one was expecting. For some, unfortunately, it’s meant you’ve had to take a look at your sources of income and decide to take some new paths. Terrifying? Of course, but this is also a great opportunity. But where to begin? You know affiliate marketing […]

UI notifications now on the ShareASale platform

February 10, 2021 by ShareASale

We are thrilled to announce the launch of communication notifications, directly within the User Interface.  In line with our ongoing efforts to make our platform more user-friendly and client-centric, we have implemented a UI banner notification system to effectively disseminate vital information to our partners. Publishing critical news directly to the UI provides us with […]

Use gift guides to generate affiliate sales during the holidays

October 30, 2020 by Erica Grabijas

Especially during 2020, Q4 is a great time for publishers to use gift guides to increase affiliate commissions. Last year on Awin and ShareASale, we tracked over $8.4 million publisher commissions across Cyber Weekend, with a 22% increase YoY. With lots of changes due to the global pandemic, consumers will be turning online for their […]

15 affiliate marketing tips to improve your campaign efforts in 2020

September 28, 2020 by ShareASale

Many predictions made in January for how 2020 was going to pan out have been crumpled up into a ball and tossed straight out of the virtual window. This includes much of what was thought about the digital sphere and even some affiliate marketing tips.   Marketing techniques never stand still, but the global pandemic that […]

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