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Our takeaways from Affiliate Summit West 2023

February 3, 2023 by ShareASale

On January 24-26, the performance marketing industry gathered for three days of industry insights and networking in Las Vegas. Last week, Awin and ShareASale were thrilled to return as global sponsors of Affiliate Summit West, and then stay for Creator Economy Live. We saw thousands of agencies, technology partners, advertisers and publishers reunite for perhaps […]

Affiliate industry trends for 2023

January 23, 2023 by ShareASale

How will affiliate and partner marketing evolve in 2023? We highlight 10 trends that may influence how the global industry fares.  The affiliate marketing industry is constantly evolving, and 2023 is set to bring a variety of new trends to the table. With advances in technology and shifts in consumer behavior, businesses and marketers need […]

Tips for creating an inclusive workplace

January 17, 2023 by ShareASale

Creating an environment where all staff feel understood, heard and valued is key to championing employee wellbeing and driving improved business performance. Companies with inclusive cultures benefit from 22% lower turnover rates and 39% higher customer satisfaction (Deloitte, 2018). The reason is simple: When staff feel their contributions and presence are valued and taken seriously […]

Network downtime update

January 10, 2023 by ShareASale

ShareASale recently experienced a temporary disruption to our network on the morning of January 4, 2023. This tracking disruption was caused by a failure in our monitoring system to detect a hosting error. Once aware of the downstream effects to our app servers’ redirection services, our teams were able to resolve the issue and restore […]

World Cup to drive longest Cyber shopping campaigns ever

September 27, 2022 by ShareASale

The FIFA World Cup kicks off this winter for the first ever time, breaking a 92-year-old precedent. So, how will the planet’s biggest sporting event affect peak trading for affiliate marketers?  Campaigns kicking off earlier  The timing of the World Cup will likely drive trading globally over a more prolonged period this Q4. Previous years’ […]

How to drive traffic to your website

August 11, 2022 by ShareASale

You’ve selected your layout and filled each page with carefully designed text and imagery. Now it’s time to think about how to drive traffic to your website.  From word-of-mouth advertising to SEO, there are dozens of methods to choose from. Here’s how to choose the best options to grow your audience, increase conversions, and generate higher […]

Awin and ShareASale shortlisted for the 2022 US Partnership Awards

August 9, 2022 by ShareASale

The inaugural US Partnership Awards reward exceptional partnerships that fuel customer value, creativity and growth in North America.  We are thrilled to be shortlisted alongside our clients and partners for five awards at the first-ever US Partnership Awards. These nominations are testament to the commitment, creativity and innovation our employees, clients and publishers have invested in […]

Awin and ShareASale appoint Group People and Culture Director

July 28, 2022 by ShareASale

Group People and Culture Director Cinzia Campanini will lead the transformation of the HR department and develop its people-centric vision for the future.  Tasked with developing a futureproof talent strategy and supporting the businesses in sustaining and growing their dynamic workforce, Campanini will ensure all Awin and ShareASale employees have access to the training, talent […]

Publisher spotlight: Sharecare

May 25, 2022 by ShareASale

With May being National Arthritis Awareness Month, US publisher Sharecare discusses how supporting the cause drives sales for brand partners. Why and when was your company created? Sharecare was started in 2010 by Jeff Arnold, founder of WebMD, as a global population health company to provide consumers with the most comprehensive wellness platform to more […]

Businesses turn to affiliate marketing during economic uncertainties

May 18, 2022 by Alexandra Forsch

Most companies have felt the economic impacts over the recent years, not only from increased overheads and struggles to keep up with demand but from greater pressure on budgets across all key functions. This has encouraged many to explore the benefits of performance-based marketing. With goals of maximizing tight budgets while driving growth and recovery […]

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