StormX is the leading global crypto cashback provider, offering its users cashback rewards in the form of Bitcoin, Ethereum, and STMX (StormX’s native token). With over 4+ million app downloads, and $3 million in crypto rewards paid out this year alone, StormX has quickly taken the crypto world by… storm. Why and when was StormX created? […]
Posts for retailers and merchants utilizing ShareASale including guides, alerts, tutorials and infographics.
Maximizing brand growth through publisher diversity
With over 15 years of experience in the rug business, Boutique Rugs is a direct-to-consumer ecommerce store that offers area rugs and runners in a variety of sizes, designs and colors to customers with diverse taste. Boutique Rugs aims to be the number one source for exquisitely designed, high-quality handwoven and machine-woven area rugs at […]
Publisher spotlight: gen.video
gen.video is the only influencer marketing platform with workflow, content management and a suite of shoppable media functionality to drive social commerce. The gen.video platform includes ecommerce features such as inventory monitoring, performance analytics and sales conversion data from partners like Awin. gen.video is trusted by Fortune 500 brands to drive conversions in their online […]
How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition, or how much it will cost to close each sale. Yet customer lifetime value (CLV) is equally important as a metric of success. By tracking CLV, you can gain a greater understanding of the user journey. What drives customers to become repeat buyers or loyal […]
ShareASale launches in the Shopify App Store
Businesses using Shopify now seamlessly integrate with ShareASale to unlock unparalleled access to over 225k partners with an online audience of 560m. ShareASale, part of Awin joins the Shopify App Store community to offer businesses exclusive access to an unrivalled directory of partners. This release allows every Shopify ecommerce site to build an affiliate marketing […]
Embracing the LGBTQIA+ online community as part of your advertising strategy
As consumers demand inclusiveness from brands, ShareASale shows how the affiliate channel can facilitate equal representation while protecting brand safety. Brand authenticity and inclusiveness According to a 2019 Adobe survey, 62% of US consumers expect brands to be inclusive. Since this finding, there has been an increased cultural awareness and introspection of issues such as race, […]
Four tips to quickly and easily get your affiliate program off the ground
Technical shortcuts and a bit of pre-planning will have your performance marketing activity up and running in no time. When you sign up to an affiliate network, you want to be up and running as quickly as possible to start growing your network of partners and increase sales volume. The time to turn a program […]
Publisher Spotlight: Twenga
Twenga is a Microsoft Bing aggregator that drives incremental sales from Bing Shopping. Twenga has partnered with Microsoft to help merchants supplement their Shopping Ads strategy by taking advantage of Twenga’s complementary bidding logic. Using machine learning technology, Twenga will be able to predict conversion rate and basket value at an item level, allowing them to […]
Key Takeaways from the Influencer Marketing Show Global
#IMSGLOBAL21 featured speakers and panelists from all sectors providing their forecasts and views on the influencer industry. Here are our top highlights. The Influencer Marketing Show was back with a bang last week, a jam-packed agenda filled with insights, trends and discussions from global brands, creators and agencies. Influencer marketing certainly stepped up to the […]
Publisher Spotlight: Indi
Indi was created to help people make money from their individual talents. Indi brings people and brands together – to share products, experience, and expertise while rewarding engagement. Why and when was Indi created? Indi was founded in 2013 by Neel Grover, the former CEO of Buy.com, as a passion project for his love for social […]
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