One of ShareASale’s unique features is the ability to segment the Affiliate base in a program. Doing this allows for more customization and enables a Merchant to truly create a unique Affiliate Program. ShareASale has gone through a few “versions” of segmentations and has developed upon these. “Grouping” Affiliates had been available for quite a […]
Posts for retailers and merchants utilizing ShareASale including guides, alerts, tutorials and infographics.
Lessons Learned: Conference Planning
I am the first to admit that I am Type A, slightly OCD and very detail oriented. I plan everything. I organize everything. I create lists, crossing each thing one at a time. And if I completed something that is not on the list, then I write it down and immediately cross it off anyways. […]
Lessons Learned: Featured Programs
Superbowl Sunday commercials are the most watched, most anticipated, and most expensive advertisements of the year. In return, many of the sponsors receive a huge brand lift, which may depend on their previous recognition and how appealing their advertisement is to consumers. The goal of any advertisement, whether on TV or online, is to gain […]
Lessons Learned: New Programs & Trademark Bidding
Your new ShareASale affiliate program just launched, Hooray! What an exciting feeling it is to anticipate all the new relationships that will begin and the new customers that these relationships will bring. Affiliate Marketing is the greatest! I love the enthusiasm and while I don’t disagree with any of it, I do like to […]
Broadening Your Partner Selection Process to Find the DITR
Anyone that has spent time in sales or trying to bring in clients has had dreams of landing the big fish. I know I spent a fair share of my time in sales chasing big clients. What I didn’t know early on was that while I spent a large portion of time trying to land […]
Lessons Learned: Provide Clients with Good Experiences
There are no traffic jams along the extra mile. Roger Staubach A good customer experience encompasses more than just customer service. It’s the entire gamut of a company and its interactions with clients. It’s also the extras. It’s those experiences you provide to a customer, not because it’s required, but because it will eventually help […]
The Welcome Kit: A Building Block for a Solid Program
Anytime a new Merchant starts a program there is the question of how to go about building a program that Affiliates will find attractive. If the program manager is new to Affiliate Marketing or even new to the ShareASale Network, this can seem to be a daunting task.Building a program from the ground up can […]
Building Your Affiliate Base – One Segment at a Time
When you launch an Affiliate Program, you will no doubt see a large volume of applications from Affiliates eager to promote your brand… but how do you make decisions on how to approve or decline individual applications? What are your end goals? Today’s post will focus on the individual segments that make up Affiliate […]
How to Create a Product Datafeed
First Off – What is a Datafeed, and Why Do I Need It? 1. A Datafeed is just a line by line listing of your products. That’s it. Think of it like an Excel spreadsheet of your inventory, with columns for things like price, an image, where to find it on your site, etc… […]
Merchant API Building Blocks
ShareASale’s API is an often untapped way to save time by automating common or repetitive tasks. Its technical nature, however, can be a barrier to truly tapping into the full potential of our API. In this tutorial, we are going to explore the step-by-step building blocks needed for a successful merchant API request. Step #1: […]
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