Throughout the digital marketing landscape, the popularity of influencer marketing is on the rise. Everyone is talking about it, and the effect it has on the industry is palpable. In 2018, influencer marketing is set to continue to be a force to be reckoned with. This trend has resulted in significant changes to advertising strategies. To […]

Influencer marketing is on a continued path of popularity in 2018. In fact, a recent poll indicated 89% of marketers believe influencer marketing boosts brand awareness. This strategy is also effective at communicating and strengthening brand identity. Advertisers are reeling at the exposure these partnerships afford, versus trying to inspire engagement solely through internal marketing activities.  Previously, […]

Prior to Sarah Koenig’s Peabody Award winning podcast, “Serial,” the term, “podcast,” debatably did not exist in the popular lexicon. For those that are not yet aware, a podcast is essentially a recorded audio program that can be accessed via an RSS feed. Think of it as a radio program that does not comply to […]

Why performance-based campaigns build stronger brand relationships.   It was only a few years ago bloggers ruled the roost when it came to brand promotions. The concept of “influencer marketing” as a strategy was nascent and widely misunderstood. Nonetheless, many brands were savvy enough to realize they needed to work with these online thought leaders. […]

  With so many other affiliate programs to choose from, it is important to have your program stand out. One way to do this is by offering a competitive commission rate or a custom rate for your highest earners. Give them a reason to keep you top of mind and a little extra encouragement to […]

Influencer marketing is not a fad or passing trend. It’s a modern manifestation of the most powerful and profitable form of advertising: word-of-mouth marketing. The basic principles behind influencer marketing mirror that of any other affiliate – a third-party promotes a product or service on behalf of their brand in front of an audience trusting […]

As influencer marketing continues to become a cornerstone of any retailer’s digital marketing strategy, the concept of “pay to play” or gifting products or services is often seen as an effective way to activate these partners and inspire content around one’s product offering. Gifting gives influencers a chance to become a customer, fall in love […]

Merchants receive oodles of applications every day to their affiliate programs and sorting through them can be very time consuming, but it doesn’t have to be. By using our Application Approval Rules, program managers can drastically save time for all those applications by setting up rules to automatically approve or decline applications that would be […]

Merchants, as Affiliates search for new programs to join, your Program Bio is the first thing they see. Take advantage of this opportunity to entice new Affiliates to join your program. This is a great place to create a comprehensive snap shot about your brand and what your program offers. Don’t forget to include these […]

Start your spring cleaning early by taking a look at your creatives. Your Creative Inventory may have gathered a little bit of dust and it is time to spruce it up. It can be overwhelming to know where to start if your creative inventory has hundreds of links and banners, but don’t worry. We will provide a few easy […]