Ensuring a successful Q4 starts now. Being the most important and most profitable quarter all year, it is important to spend lots of thoughtful time planning your Q4 strategy. Your strategy should be organized, streamlined, and most importantly, communicated to your affiliate partners. Because Q4 is such a prolific time, competition is at an all […]
Posts for retailers and merchants utilizing ShareASale including guides, alerts, tutorials and infographics.
Tip of the Day: Book a Holiday Placement for Q4
Within a merchant account on ShareASale, users are given several paid program boost opportunities to give their brand added exposure on the network. These options are especially important and desirable during Q4 – unquestionably the busiest (and most exciting) time for affiliate marketing. The importance of the quarter is because Q4 encompasses the biggest online […]
Tip of the Day: Book a Holiday Placement for Q4
Within a merchant account on ShareASale, users are given several paid program boost opportunities to give their brand added exposure on the network. These options are especially important and desirable during Q4 – unquestionably the busiest (and most exciting) time for affiliate marketing. The importance of the quarter is because Q4 encompasses the biggest online […]
Tip of the Day: Streamline your recruitment with a custom link
Managing a successful affiliate program starts with finding the right partners, which is why recruitment is always such a hot topic for brands. The secret to recruitment does not come down to sheer numbers of connections, but the quality and strength of those relationships. The hunt for new affiliates can happen through a network, but […]
Tip of the Day: Connect with your affiliates by using triggered emails
Communication is the key to any relationship and that is no different in the affiliate marketing world. ShareASale has made sending regular communication even easier and more efficient with our Event Driven Automated Newsletter Tool. This tool is especially helpful in preparation for upcoming campaigns, product releases, or busy seasons. Free up your time to […]
The power of a merchant validation strategy
The ability for advertisers to decline publisher transactions has been both a blessing and a curse for the affiliate industry. The ‘risk free’ USP merchant validations have provided has drawn retailer spend away from the effective CPA offered by other digital performance channels. It has helped grow the affiliate channel by attracting increased levels of spend by […]
Tip of the Day: Respond quickly to non-tracked orders
Every once in a while, an order will come through from an affiliate and it will go untracked. This can happen for a variety of reasons, but this most frequently happens for loyalty Affiliates. These affiliates give cashback, miles, or points back to customers who shop through their site. It is especially important to […]
Attributing value in your affiliate channel
Rumors of last click’s death have been greatly exaggerated. For most of the past decade, various industry commentators have said it’s a model that underestimates the complexity of multiple digital touchpoints an average consumer may have on their way to purchase. For affiliate marketers this can be confusing. Last click is what our business is […]
Tip of the Day: Help your program stand out with a datafeed
To help affiliates feature merchants and their products, ShareASale provides several tools to make it easier and less time consuming. Many of these tools rely on a merchant’s datafeed to pull information, so it is important to not only have one uploaded, but to also keep it up-to-date with your current products. Within an affiliate’s […]
What is network compliance in affiliate marketing and why does it matter?
A robust network compliance function is one of the most critical elements of any affiliate program beyond tracking, reporting and payments. Despite its importance, it’s an often overlooked function by affiliate marketing network members, operating quietly behind the scenes. That’s why we want to shed light on its role and how it contributes to the […]
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