Global affiliate marketing platform Awin, has appointed its first Chief Customer Officer (CCO), David Lloyd, to support the company’s customer-centric vision. In the newly created role, David is responsible for overseeing every aspect of Awin’s customer experience, leading the company’s Regional Managers and Global Publisher, Account Management, Operations, New Business, Marketing & PR teams. With […]
Getting started on ShareASale
We are thrilled that you have joined the ShareASale affiliate marketing network. Below, we will provide you with all the necessary resources to be fully prepared to drive your affiliate efforts to success. We will cover lots of important information, including how to get started, how to search for new Merchant partners, how payments work, […]
ShareASale Merchant Program Academy & Resource Center
We are thrilled that you have joined the ShareASale affiliate marketing network. Below, we will provide you with all the necessary resources to be fully prepared to drive your affiliate efforts to success. We will cover lots of important information, including the foundations to your new program, how to recruit new affiliate partners, which reports […]
Publisher spotlight: StormX
StormX is the leading global crypto cashback provider, offering its users cashback rewards in the form of Bitcoin, Ethereum, and STMX (StormX’s native token). With over 4+ million app downloads, and $3 million in crypto rewards paid out this year alone, StormX has quickly taken the crypto world by… storm. Why and when was StormX created? […]
Giving back to our communities this holiday season
Recognizing our achievements of the past year, on behalf of our partners, the Awin Group donates over $17,000 to local charities this festive season. As we close the door on another year of unpredictability, Awin and ShareASale would like to extend our gratitude to all our clients and partners for their continued support. The strength […]
Ten trends – and a major Awin Group milestone – from Black Friday 2021
Tracking Awin’s one billionth sale, Black Friday saw small businesses trumping their 2020 performance by 50% and fashion taking 25% of all tracked sales. 1. Baskets are up. A clear trend across November has been the spike we’re seeing in higher average purchases. ‘Average order value’ is a metric we track and is a useful […]
Advertiser spotlight: Treasury Wine Estates
Treasury Wine Estates is one of the world’s largest wine companies. The character, quality and scale of Treasury Wine Estates’ global brand portfolio is unmatched. Fill in the blank – Affiliate marketing means to me: Affiliate Marketing is an ever-evolving channel that grows and changes to meet the needs of the consumer. It allows Treasury […]
Publisher spotlight: gen.video
gen.video is the only influencer marketing platform with workflow, content management and a suite of shoppable media functionality to drive social commerce. The gen.video platform includes ecommerce features such as inventory monitoring, performance analytics and sales conversion data from partners like Awin. gen.video is trusted by Fortune 500 brands to drive conversions in their online […]
Advertiser spotlight: VitalSleep
VitalSleep believes that every sleeper is unique. That’s why they aim to provide the ultimate innovative, cost-effective snore deterrents and sleep aids on the market. VitalSleep has been one of the top anti-snoring devices in the world. For the past ten years, The Snore Reliever Company, LLC’s mission has been to provide a customized, affordable […]
How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition, or how much it will cost to close each sale. Yet customer lifetime value (CLV) is equally important as a metric of success. By tracking CLV, you can gain a greater understanding of the user journey. What drives customers to become repeat buyers or loyal […]
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