ShareASale’s Client Services team now offers a full training course called Guided Launch. We identified a need for one-on-one training tailored to the individual Affiliate Manager’s experience, the maturity of their program and strategic goals. From here, Guided Launch was born! The three-month course is designed for new Merchants looking to start out strong and increase their […]
Tip of the Day: Storefronts
ShareASale Storefronts provide a solution for the lesser tech-savvies of the world by targeting schools and non-profit organizations and helping to supplement their funding. If potential fundraisers are low on time, or unfamiliar with web hosting, ShareASale can set them up with a landing page Storefront in just a matter of minutes. They raise funds […]
Managing Expectations for your Affiliate Program
Managing Expectations for your Affiliate Program I recently spent a long weekend in Las Vegas. I limited myself to playing poker and making sports bets with the expectation that I would break even, or even win. By playing to two of my strengths, understanding my limitations, managing my expectations and not getting carried away, I […]
How to Maintain a Modern Affiliate Marketing Program – Part II
For almost 20 years, Affiliates have steadily helped Retailers increase traffic, acquire new customers and boost sales. However, e-commerce continues to evolve at an incredibly rapid rate, and Merchants must continue to develop their Affiliate strategy in response to these changes. Part 2 of 3 of “Maintaining a Modern Affiliate Program” looks at how to […]
Tip of the Day: Keyword Lists
Building a strong keyword list is a simple way to boost your program’s visibility. Upon signing up as a Merchant, you are asked to enter keywords that describe your program. We encourage you to include as many as you can while staying under the 255 character limit. When an Affiliate is looking for Merchants to […]
Affiliate Outreach: Build Better Newsletters
We often hear, “How can I keep my Affiliates engaged and active in the program?” Answer: Keep them in the loop! The old adage is true: communication is key. Utilize the newsletter tool to maintain consistent communication with your Affiliates. The key is to keep your newsletter relevant, feeling fresh and concise. Your efforts will […]
How to Maintain a Modern Affiliate Marketing Program – Part I
For almost 20 years, Affiliates have steadily helped Retailers increase traffic, acquire new customers and boost sales. However, e-commerce continues to evolve at an alarmingly fast rate and Merchants must continue to develop their Affiliate strategy in response to these changes. Part 1 of 3 of Maintaining a Modern Affiliate Program is understanding customer behavior […]
Tip of the Day: Newsletter Macros
Using macros in your Affiliates newsletters is a great way to speed up the process of finding and inserting content. There are many macros to choose from that will automatically place specific Affiliate information into the newsletter when used – even when sent to multiple recipients. Common Macros are !!FIRSTNAME!! !!WEBSITE!! !!EMAIL!!, but we also […]
How to Engage Affiliates After Q4 – Part 2
How to Engage Affiliates After Q4 – Part 2 Welcome to part two of “Engaging Affiliates After Q4”! As you may recall, part one covered how a Merchant can utilize our tagging feature to execute various engagement strategies. In part 2, I will cover how you can use the 4 “I’s” to bring a […]
Tip of the Day: Recruitment
To maximize your recruitment efforts, make sure you have a landing page for your Affiliate Program info available to the public! This is a great page to have on your website to support recruitment efforts because it opens up another path to discovery for a new Affiliate. This way, they do not even […]
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