Fashion bloggers are recognized as an influential force in the industry and some are even called upon to collaborate directly with designers or retailers. Brands such as H&M, Gap, and Kate Spade have teamed up with bloggers to design looks or to collaborate for specific collections. Retailers understand that online shopping has a major presence […]
Quantitative Decision Making
In my career, I have had the fortune to work with a very diverse set of businesses, from Fortune 100 companies to mom & pop shops, on their marketing efforts. One commonality I have noticed among successful businesses of all sizes that allows them to react nimbly and succeed, is that they intelligently track and […]
Weddings: The Numbers Behind the Planning
Spring is upon us which means Wedding season is heating up! The number of wedding blogs and vendors are growing and becoming more popular. As such, couples have many options to choose from when making the preparations for their big day. The needs and priorities of couples today have changed over the years, so I […]
Movin’ On Up! (and down, and up!)
15 West Hubbard Back in 2006, I was hired as employee number 6 at ShareASale. The company had recently moved into our current location at: 15 W. Hubbard in Chicago. Little did we know how soon ShareASale would begin to grow, and start moving up and down floors inside the building. Ste. 300 When I […]
Affiliate Summit East by the Numbers
Numbers Then 200 = # of attendees at that first Affiliate Summit 10010 = zip code of the first Affiliate Summit (New York) 2003 = first year ShareASale participated in Affiliate Summit 790 miles = distance between Chicago (ShareASale’s office) and New York 10 and counting = number of years ShareASale has participated with Affiliate […]
Affiliate Program Benchmarks
When setting up a new program, we are often asked by Merchants what some expectations and program benchmarks are that they should be aware of. I have collected below what I feel are some of the most common and useful benchmarks for program managers to be aware of while setting up and even to keep […]
Breaking Down March Madness
I consider myself a bit of a basketball aficionado. I hit the courts for a weekly game with my fellow gym rats and I have a collection of hi-top kicks that would make an NBA super star envious – well, maybe a high school b-baller anyway. So you could imagine that March has me electrified […]
April – #BytheNumbers Some Fun Random Data
Continuing on our Daily Blog Project for 2013, this month (April) will be themed “By The Numbers”. What does this mean? You’ll see a blog post every day featuring statistics, numbered lists, dates – basically anything with numbers! We hope you enjoy and I’ll start with a collection of random statistics! 4.25 Approximate average number […]