Influencer marketing is not a new concept but it’s enjoying newfound reach. According to Collabstr, even after climbing more than 40% in 2021, influencer will continue its rapid rise to hit $15 billion in value by year’s end. Naturally, brands are leaning into influencer marketing partnerships, hoping to cultivate meaningful and profitable relationships with creators […]
Why small businesses and startups are using affiliate marketing to find their next customer
Affiliate marketing allows you to work with individuals that promote what you sell to their audiences and only pay on a performance basis. Every business, from the biggest brand to the smallest startup, needs a digital marketing strategy. That fact has only grown, with online sales increasing by almost 50% in 2020. As shops closed […]
Awin appoints Alibaba General Manager, David Lloyd, as Chief Customer Officer
Global affiliate marketing platform Awin, has appointed its first Chief Customer Officer (CCO), David Lloyd, to support the company’s customer-centric vision. In the newly created role, David is responsible for overseeing every aspect of Awin’s customer experience, leading the company’s Regional Managers and Global Publisher, Account Management, Operations, New Business, Marketing & PR teams. With […]
How can I start affiliate marketing with no money?
The past two year have brought many new challenges that no one was expecting. For some, unfortunately, it’s meant you’ve had to take a look at your sources of income and decide to take some new paths. Terrifying? Of course, but this is also a great opportunity. But where to begin? You know affiliate marketing […]
UI notifications now on the ShareASale platform
We are thrilled to announce the launch of communication notifications, directly within the User Interface. In line with our ongoing efforts to make our platform more user-friendly and client-centric, we have implemented a UI banner notification system to effectively disseminate vital information to our partners. Publishing critical news directly to the UI provides us with […]
Use gift guides to generate affiliate sales during the holidays
Especially during 2020, Q4 is a great time for publishers to use gift guides to increase affiliate commissions. Last year on Awin and ShareASale, we tracked over $8.4 million publisher commissions across Cyber Weekend, with a 22% increase YoY. With lots of changes due to the global pandemic, consumers will be turning online for their […]
15 affiliate marketing tips to improve your campaign efforts in 2020
Many predictions made in January for how 2020 was going to pan out have been crumpled up into a ball and tossed straight out of the virtual window. This includes much of what was thought about the digital sphere and even some affiliate marketing tips. Marketing techniques never stand still, but the global pandemic that […]
Five ways to spread the word about your affiliate program
Setting up your affiliate program is an exciting time. There is so much potential for success. One of the most important things to consider is how you’ll get the word out about your program. ShareASale has an extensive pool of dedicated publishers or affiliates that are searching for the right advertisers to partner with. Their […]
Webinar: How to create an inclusive and accessible online environment
What should you be doing to make your website accessible to everyone? The global COVID-19 pandemic has been an eye opening reality to the importance of e-commerce, but for the people who find using the internet challenging this has made life even harder – with over 61 million Americas having some form of disability that […]
Awin and ShareASale support the fight for racial justice
We stand in solidarity with the #BlackLivesMatter movement. We’re listening to those who have endured hardships for prolonged periods of time and are praising those who speak up against racism, inequality, injustice and police brutality towards the Black community. In response to the recent murders of George Floyd, David McAtee, Tony McDade, Breonna Taylor, Ahmaud […]
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