As you are developing your creative inventory for Q4, we thought it might be helpful to provide a little inspiration and best practices on banner ads and call to actions. Banner ads are one very important piece of your creative inventory and should be targeted towards your consumer. There are, of course, a number of […]
Posts for retailers and merchants utilizing ShareASale including guides, alerts, tutorials and infographics.
#Q4Prep – Get your Datafeeds Ready
Datafeeds are critical to the overall success of a retail based Affiliate Program. They allow Affiliates to market specific products or sub-sets of products with up to date and rich data. Take a look below at 3 posts from this year that walk you through this important piece of #Q4Prep How to Create a […]
Lessons from a Failed Startup
Prior to joining ShareASale in 2010, I worked at a start-up called UWantSavings.com. It was an incredible learning experience, not to mention fun and challenging. Unfortunately, this little four person start-up only survived for about two years. So as it is the month of #LessonsLearned, I have put together the top five lessons I learned […]
Lessons on Learning ShareASale
One of the common points of concern from ShareASale clients is that they are afraid that they are missing something or are not learning things quickly. As someone who has been around for 3 years, I continually learn new ways to utilize a report or tool. I can honestly tell you that you are right […]
Lessons Learned w/ Coupon and Deal sites
That is one of the most common questions Merchants ask themselves when it comes to having an Affiliate Program. What type of value will it provide our program? What type of coupon/deal/promotions should we allow? Are there any ‘quality’ coupon sites out there that will drive incremental revenue? How can I avoid sites advertising promotions […]
Lessons Learned Working w/ Search Affiliates
Lessons on working w/ SEM affiliates Search Engine Marketing (SEM) by affiliate is a marketing effort where affiliates purchase keywords and direct traffic to a merchant website through a search engine. SEM affiliates can be a strong value-add to a merchant’s program, even where a merchant has developed search engine presence, if properly managed. Below […]
Lessons Learned: Tips for Trademark Policy
In the article “New Programs & Trademark Bidding“, we discussed the pros and cons of allowing Affiliates to bid on trademark terms and offered some tips to consider should a program allow Affiliates to bid on their brand name. Today I’d like to expand a bit on this conversation and discuss the importance of the […]
Lessons Learned: Don’t recreate the wheel, bend it.
Writing unique content, creating exciting bonus campaigns, producing marketing material… all can be time consuming. Everyone wants to create the next great thing, but you don’t have to. Take interesting ideas that already exist, ones that capture your attention, and bend them to suit your needs. #LessonsLearned Take interesting ideas that already exist, ones that […]
Lessons Learned: How Groups Turned Into Tags
One of ShareASale’s unique features is the ability to segment the Affiliate base in a program. Doing this allows for more customization and enables a Merchant to truly create a unique Affiliate Program. ShareASale has gone through a few “versions” of segmentations and has developed upon these. “Grouping” Affiliates had been available for quite a […]
Lessons Learned: Conference Planning
I am the first to admit that I am Type A, slightly OCD and very detail oriented. I plan everything. I organize everything. I create lists, crossing each thing one at a time. And if I completed something that is not on the list, then I write it down and immediately cross it off anyways. […]
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