We often hear, “How can I keep my Affiliates engaged and active in the program?” Answer: Keep them in the loop! The old adage is true: communication is key. Utilize the newsletter tool to maintain consistent communication with your Affiliates. The key is to keep your newsletter relevant, feeling fresh and concise. Your efforts will […]
Posts for retailers and merchants utilizing ShareASale including guides, alerts, tutorials and infographics.
How to Maintain a Modern Affiliate Marketing Program – Part I
For almost 20 years, Affiliates have steadily helped Retailers increase traffic, acquire new customers and boost sales. However, e-commerce continues to evolve at an alarmingly fast rate and Merchants must continue to develop their Affiliate strategy in response to these changes. Part 1 of 3 of Maintaining a Modern Affiliate Program is understanding customer behavior […]
February 2016 Social Media Tips & Best Practices
This infographic was made to be a handy guide for both Merchants and Affiliates to reference when posting on social media. You want to ensure you are presenting your brand, your site and your blog in the best light possible. Follow these simple sizing, formatting and timing guidelines and you will be off to […]
Merchants – 5 Ways to Make Your Program Stand Out
Affiliate programs are plentiful and the program manager’s goal is to get their program in front of the best affiliates. The competition can be stiff, but that doesn’t mean it’s impossible. In fact, quite the opposite is true. There are many ways affiliate managers can draw attention to their program to help it stand out […]
Tip of the Day: Newsletter Macros
Using macros in your Affiliates newsletters is a great way to speed up the process of finding and inserting content. There are many macros to choose from that will automatically place specific Affiliate information into the newsletter when used – even when sent to multiple recipients. Common Macros are !!FIRSTNAME!! !!WEBSITE!! !!EMAIL!!, but we also […]
How to Engage Affiliates After Q4 – Part 2
How to Engage Affiliates After Q4 – Part 2 Welcome to part two of “Engaging Affiliates After Q4”! As you may recall, part one covered how a Merchant can utilize our tagging feature to execute various engagement strategies. In part 2, I will cover how you can use the 4 “I’s” to bring a […]
Tip of the Day: Recruitment
To maximize your recruitment efforts, make sure you have a landing page for your Affiliate Program info available to the public! This is a great page to have on your website to support recruitment efforts because it opens up another path to discovery for a new Affiliate. This way, they do not even […]
Back to Basics: Tracking Pixels 101
No matter where you are in the Affiliate Marketing journey, it’s always helpful to review some of the basics. Check out this infographic and learn more about the joys of pixel tracking. Read these additional resources: Conversion Lines: Where the Tracking Gap Ends Why Everyone Should Learn Public Speaking Skills FTP Application Time Savers
How to Become a Great Affiliate Partner (Tips From a Pro Blogger!)
Photo courtesy of Sean Dorgan Affiliate Marketing is based on symbiotic relationships, but in this case, they are not between the consumer and the company. In Affiliate Marketing, the blogger or content publisher is the middle man and this becomes the most important relationship to initiate and maintain. It can seem like there is a […]
Reports & Tools that Every Agency Should Use
Reports & Tools that Every Agency Should Use Over the past year at ShareASale, we have added new reports and improved tools to make it easier for our agencies to analyze and assist their clients’ Affiliate Programs. By following the lists below, you will be able to better illustrate the benefits of having an Affiliate […]
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