You’ve selected your layout and filled each page with carefully designed text and imagery. Now it’s time to think about how to drive traffic to your website. From word-of-mouth advertising to SEO, there are dozens of methods to choose from. Here’s how to choose the best options to grow your audience, increase conversions, and generate higher […]
Awin and ShareASale shortlisted for the 2022 US Partnership Awards
The inaugural US Partnership Awards reward exceptional partnerships that fuel customer value, creativity and growth in North America. We are thrilled to be shortlisted alongside our clients and partners for five awards at the first-ever US Partnership Awards. These nominations are testament to the commitment, creativity and innovation our employees, clients and publishers have invested in […]
Growth of ecommerce and compelling return on investment credited for surge in affiliate marketing
US affiliate and partner marketing industry account for more than $9bn of advertising spend, reveals new study by the Performance Marketing Association. The US affiliate and partner marketing channel has grown to account for more than $9bn of advertising spend, according to a release by the Performance Marketing Association and PwC. Supported by Awin and ShareASale, the study […]
Awin and ShareASale appoint Group People and Culture Director
Group People and Culture Director Cinzia Campanini will lead the transformation of the HR department and develop its people-centric vision for the future. Tasked with developing a futureproof talent strategy and supporting the businesses in sustaining and growing their dynamic workforce, Campanini will ensure all Awin and ShareASale employees have access to the training, talent […]
Publisher spotlight: Veteran.com
With ‘National Hire a Veteran Day’ occurring this week, US publisher Veteran.com discusses how supporting this cause helps drives sales for its brand partners. Veteran.com, a subsidiary of Three Creeks Media, began in 2011 under the banner of MilitaryBenefits.info with the goal of becoming the trusted and independent source of military and veterans’ benefits information […]
What is banner advertising?
Banner advertising is an essential and powerful stream of marketing; find out how to create an effective campaign with our up-to-date guide. Banner ads are a powerful tool in advertising, offering perhaps the greatest exposure across all advertising mediums. Understanding what banner ads are, how to create effective banner ads, and why they’re effective is […]
Why businesses should use TikTok marketing
Social media newcomers TikTok are making a serious impact on the everyday netizen and the businesses trying to reach them. The world of social media can seem like it’s changing all the time. While Facebook and Instagram show little signs of slowing down, that hasn’t stopped newcomers like TikTok from making a serious impact on the everyday netizen and […]
Awin and ShareASale partner with Ecosia to promote global reforestation
The Awin Group has partnered with Ecosia, the world’s largest not-for-profit search engine that plants and protects trees. Funded by Awin, Ecosia will plant a tree for every sale made with an Awin and ShareASale advertiser via Ecosia’s newly-launched freetree browser extension, with a goal to plant 100,000 trees. The strategic partnership enables both the Awin Group […]
How to market to Gen Z and millennials
One is the largest generation in the US and the other is shaping expectations for brands — so how does marketing to Gen Z and millennials really work? Who are millennials? The millennial group comprises people born between the years of 1981-1996, although some studies place birth years slightly earlier, starting in the late ‘70s. […]
How influencer marketing is changing the way brands advertise
The popularity of influencers and creators is constantly on the rise across the digital marketing landscape. Influencer marketing continues to be a trending topic for online retailers and brands, with over 75% of marketers investing budget for 2022, and influencer budget expected to represent 17% of all ecommerce spend by 2025. This trend has resulted in significant […]
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