Now available for all merchants, ShareASale affiliate tracking now offers integration with Awin’s Advertiser MasterTag to further futureproof your business. Brought to market 10 years ago, Awin’s Advertiser MasterTag technology is a powerful piece of JavaScript that sits across all landing pages, handles all affiliate tracking, and remains the foundation of all of Awin’s new […]
Case Study: Leveraging promo codes to accelerate influencer marketing
SHEIN is an international B2C fast fashion e-commerce platform. The fashion company wanted to use their influencer partners to increase revenue and acquire new customers. Situation: SHEIN, a large global, online women’s clothing retailer, was looking to expand the reach of their affiliate program into places that potential customers are not often exposed to […]
Affiliate Summit East 2018 recap
For the second year in a row, Awin + ShareASale co-presented at Affiliate Summit East. Beginning three days of networking, thought leadership and fun with the Awin + ShareASale Party, it was great connecting with current clients and new partners to discuss how the Awin Group can take their affiliate strategy to the next level. […]
Awin + ShareASale Party at Affiliate Summit East 2018
We’re thrilled to announce we’re co-hosting with Awin this year’s party at Affiliate Summit East in New York City. Don’t forget to RSVP to save your spot Date: Sunday, July 29 Time: 9 pm – midnight Where: RUMI, 229 W 28th Street, NYC Who: Any ASE attendee – RSVP only Join both Awin and ShareASale as we kick off Affiliate Summit […]
Industry update: Supreme Court rules on nexus issue
Online shopping guarantees consumers ultimate convenience, a broader selection or more competitive pricing options. But it is consumers’ ability to take advantage of tax-free shopping online that has caught the attention of local and states taxing authorities. In a 5-4 decision last Thursday, the Supreme Court of the United States vacated the 1992 Quill Corp v. […]
Five strategies to win at influencer marketing
Influencer marketing is on a continued path of popularity in 2018. In fact, a recent poll indicated 89% of marketers believe influencer marketing boosts brand awareness. This strategy is also effective at communicating and strengthening brand identity. Advertisers are reeling at the exposure these partnerships afford, versus trying to inspire engagement solely through internal marketing activities. Previously, […]
New Streams and Established Methods: Working with Podcast Affiliates
Prior to Sarah Koenig’s Peabody Award winning podcast, “Serial,” the term, “podcast,” debatably did not exist in the popular lexicon. For those that are not yet aware, a podcast is essentially a recorded audio program that can be accessed via an RSS feed. Think of it as a radio program that does not comply to […]
The evolution of brand partnerships
Why performance-based campaigns build stronger brand relationships. It was only a few years ago bloggers ruled the roost when it came to brand promotions. The concept of “influencer marketing” as a strategy was nascent and widely misunderstood. Nonetheless, many brands were savvy enough to realize they needed to work with these online thought leaders. […]
Let’s talk affiliate marketing at AM Days
The Awin Group – Awin + ShareASale – will be at AM Days this May 16-17 in Las Vegas. AM Days is a premier industry event for those serious about performance-based affiliate marketing. The event, hosted by Rising Media, Inc. and Geno Prussakov, brings together brands, affiliate marketers and solution providers to hear performance marketing […]
Announcing the ThinkTank Network Awards Nominees
Awin and ShareSale are very pleased to present the first ever ThinkTank Network Awards at this year’s ShareASale & Awin ThinkTank 2018. Below you will find our represented categories and a complete list of nominees with a brief explanation of our selection criteria. All current clients with an active program were eligible to receive a […]
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