Q4 Thoughts: Reshare Your Established Posts

If you’ve been blogging for a few years now, you’ve probably noted this trend… but for those of you that have been at it for just over a year now, get ready for a fun holiday surprise: The holiday cookie recipe, gift guide, travel checklist, or post about “surviving the holidays” that you published is likely going to start getting organic search traffic again.

People may not have been looking for a holiday cookie recipe for the last few months, but they are now. Unlike last year when it was brand new, Google knows your post now, and trusts it a bit more.

So, before you create a library of new content for the holidays, revisit the cookie recipe (and others) to look for appropriate places to add affiliate links (aka, monetize the posts). Maybe there’s a baking sheet you’ve used with great results, a set of cookie cutters that work perfectly, or a fun accessory like an apron that you can suggest to your readers.

Once you’ve monetized the content, share it again. It’s okay that you shared it with your followers last year. They’ve either forgotten about it, missed it when you shared it the first time, or will remember seeing it before and be grateful for the reminder.

With extra love from Google, and the benefit of repeat exposure, those posts from holidays past have a great opportunity to become some of your most profitable pieces of content. So focus on them before creating new content.

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