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Ways to Resurface Your Blog Content

October 18, 2016 by Erica Grabijas

Blogging takes a lot of hard work and perseverance. Bloggers can accumulate years of blog posts before their website gains a significant amount of traffic.  That means, a lot of their posts may have gone completely unnoticed. Building community takes time. But, you have already spent huge amounts of time writing great blog posts and the last thing you want is for your content to be unseen.

Make sure that ALL your hard work gets seen. Sometimes all it takes is bringing an old post back to life or giving it a little extra something. Here are some ideas to get you started:

Repeat Great Content

If a post did really well and drove you lots of traffic, do it again! Find ways to repost it (by expanding on it) or re-blast it on social media. Evergreen content should be brought back into the light because chances are, people will still love it.

Expand on Old Posts

Maybe you have old posts that were good, but not great. Take a look at it and find ways to improve on it. Perhaps all an old post needs is a little facelift, such as additional content, images or quotes. The layout of the post might be hard to read, so spruce it up a bit or update the information to make sure that it is relevant and up-to-date.

Cross-Link Your Posts

Take a look at your older posts and determine if there are places where you can link to some of your other posts. Cross-linking helps your readers stay on your website, increase visibility traffic and hopefully, conversions.

Break Up Lists into Individual Posts

Posts with lists can be broken up into individual post!  Think of all the content ideas you can have from all these lists that you already have! By creating a more in depth post, you can also use cross-linking (mentioned above) from the list to the individual post. Repurpose old content by multiplying it into brand new information for your readers.

Optimize Past Posts with Affiliate Links

Chances are, you already have tons of fantastic content which is just waiting for you to monetize it! Implementing affiliate links is just one great way to optimize your past posts to make you some money! There are several different ways that you can optimize old posts with Affiliate links.

 

Additional Resources:

4 Reasons Why Your Content is Struggling
4 Reasons Why Your Content is Struggling
Don’t disappoint your readers with sad writing! It’s no surprise that upwards of 90% of businesses use content as part of their marketing strategy. For Bloggers and Affiliates, content is the core business proposition and producing quality writing is paramount to their success.
 
Tip of the Day: Know Your Readers!
Tip of the Day: Know Your Readers!
As bloggers, our job is to cultivate content for our audience to keep them interested and coming back for more. Dedicated blogs crop up around a variety of topics: fashion, travel, kids or family life, food and so on.
 
ShareASale's 2016 Gift Guide Calendar
ShareASale’s 2016 Gift Guide Calendar
It’s that time again – time for gift guides! Q4 is all about planning & preparation – that is exactly what our gift guides are all about. The holidays are busy enough with all the get-togethers, parties and festivities, so use these to help in all your planning fun!

Filed Under: Affiliates Tagged With: affiliate resources, affiliate tips, content tips

Erica Grabijas

Erica Grabijas

Erica is known in the office as the organizer extraordinaire! She wears a lot of hats at ShareASale – from Event Management to Marketing – she does it all! Connect with Erica online @ericarosaland. Erica is a lover of all things Chicago sports, DIY & crafts, gift giving, fashion, cooking and baby giraffes.

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