Editors note: The following is a guest post from Todd Farmer, one of the legends in the Affiliate Marketing Industry Todd shares with us his lessons learned founding, running, and selling businesses. Enjoy!
Back in 1996, I started my first Internet Marketing Technology and Services company, “Kowabunga! Technologies”. We started our business by producing some very popular email marketing software — one of the first of its kind. We were cutting edge. We were young. We had a lot of fun. (And we made a lot of money.)
In 1998, as part of a growth and diversification plan, we developed and launched one of the first Affiliate Tracking and Management solutions for “in house” affiliate programs, called ‘My Affiliate Program’. By 2000, we had completely repositioned the company from Email Marketing Technology to Affiliate Marketing Technology and had further expanded into Affiliate Management Services for our clients. viagra cost Kowabunga was a total bootstrap start up that began with zero outside investment, a geeky passion for building killer technology and a massive hunger to grow a successful business.
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