How important are the titles of your blog posts for SEO? To me… the MOST important!
When search engines read a website for indexing, it reads the code directly, not the fancy designs that humans see. Majority (the good ones) of the blogging platforms are built for the headline or title of your post to be the first thing that the search engines see, and the search engine assumes that the words that appear first are the most important.
When creating your post’s title, think about who you want to reach and the words and or phrases readers will search to get relevant results, then include those words from your hypothetical search into the title. The most important terms should appear as quickly as you can reasonably fit them in. Just be careful not to make your title unreadable or awkward to humans, because then the SEO effort will just be wasted if the reader is immediately turned off by the content.
Shawn Collins says
September 15, 2010 at 2:34 pmWould you say there is a sweet spot for the number of words in a title? 5-7?
Jason Rubacky says
September 15, 2010 at 3:02 pm@Shawn I would say the sweet spot would be 3, but that leaves you very limited.
You’re not likely to win strong ranking for more than one or two search terms at once, so minimalism is a virtue here. Don’t get over-ambitious. Focus on one potential search term, then if you want to rank for a second term, write a separate and unique post specifically with it in mind.
Style says
December 13, 2010 at 6:38 pma 45 to 50 word title with a long phrase mostly searched by users, can be a good serp for post, you should check your pharase in some keyword tool before confirming it as a blog title
Beauty Tips says
August 29, 2011 at 4:17 amyes Jason Rubacky we can not get multiple rankings for a single page , for multiple keywords we need multiple content posts
stylebing says
November 23, 2011 at 12:54 amgreat article i have subscribe to rss feed and will remain update with the your blog. keep it up man!
nice work