Why should you optimize an image?
I would counter that question with… Why wouldn’t you optimize an image? There are absolutely no cons to doing so, unless you consider obtaining additional targeted traffic to your site a con. :)
I am going to use WordPress in my example for today, but you can use these same tags if you are using another blogging platform or a hand coded blog.
Using the image below as a guide, I am going to show you how simple and fast it is to optimize your images and why it is so beneficial.
First and foremost is the “File URL”. This is one of the most important pieces to optimizing an image and currently (from my testing and observations) one of the only ways “majority” of people are optimizing at this time. The funny part about it is, they don’t even know that they are optimizing their images and ranking in the top 3 spots without any effort. Just by having the product name in their “File URL” is giving them amazing image placement.
The key to a good “File URL” is just to use natural keywords to describe your image.
Feel free to extend on that, but keeping the “File URL” clean and simple is a good idea. And as far as using hyphens to underscores, I have found underscores for product images to work better… but it’s always a great idea to test.. test and keep testing! *Stay on top of the game*
The rest is just icing on the cake! When I say rest I mean the “Title”, “Alt Text” “Caption” and “Description”. I use the “exact match” strategy when it comes to my “Title” “Alt Text” and “Description”. Basically what you want to do here is to think of every possible keyword to describe the image and include them into all of the above, exactly the same. This will help the SERP’s find your images easier and faster and get you in the #1-3 spots in a image search in no time!
Last but not least is the “Caption”. You do not have to use this field, but what it does is add a caption below the optimized photo that you are posting. In turn adding some additional content to your post. I typically make the caption short and sweet and obviously lean on the keyword I am trying to rank for.
And that is how you can easily rank your images and increase your traffic in a very short period of time.
*Note be sure to use some good analytics that have the capability to show you where exactly the traffic is coming from including image searches and what image you “visitor” was looking for.