What is the PDCA Process? The PDCA Process is a four step management method that businesses use to continuously improve their products or processes. If you’ve ever taken a business course, you may have also heard it called the Deming Wheel. The four steps are: PLAN – Lay out the objective(s) necessary to deliver results for […]
[Whitepaper] Your Guide to Create a 12-Month Newsletter Calendar
We often hear, “How can I keep my Affiliates engaged and active in the program?” Answer: Keep them in the loop! The old saying is true: communication is key. We always direct Merchants toward the newsletter tool to maintain consistent communication with your Affiliates. But perhaps before you start sending out emails left and right, you should build a […]
New Merchant? 10 Things To Do NOW!
Affiliate Marketing is about building relationships. While building relationships you learn what works best for your program or methods your audience responds to. An Affiliate program needs to be ever-changing to meet Affiliates’ needs and engage your partners, but the initial step should be creating the best possible first impression by taking the time to […]