Dwindling consumer confidence will lead to shifting shopping habits that place sustainability and value-for-money front of mind this peak trading quarter. After the biggest pandemic in over a century, the Ukraine-Russia conflict, rising energy and fuel prices, and supply chain difficulties have resulted in some of the highest inflation hikes in recent times.   This coupled […]

It’s important as a merchant to understand which online channels are driving sales and conversions. Attribution models can help analyze the data. What are attribution models?   It’s important for merchants to understand where their sales and conversions come from. An attribution model is a set of rules that helps gather and analyze this information. Attribution modeling can […]

Whether you’re a blogger looking to monetize your platform or a publisher looking to expand reach – micro-influencers have great affiliate marketing value. Influencers as a whole are becoming increasingly important. However, for several reasons, many brands prefer to work with niche micro-influencers to endorse their products or services. Keep reading to learn what a micro-influencer […]

Ecommerce will remain a vital channel for businesses in 2023, but one that may be about to lose some of its influence. While the race for ecommerce space has led to rapid growth over the last decade, studies suggest things are starting to flatten, with ecommerce growth globally showing signs of stalling. With this in mind, it’s […]

If you’re a small business selling online, you already know how the holiday shopping season can make or break your entire year. With Black Friday and Cyber Monday established as the biggest shopping events in November and December, it’s important to use every opportunity and marketing tactic to maximize your sales.  The great news is […]

Enhance your website’s performance and deliver personalized customer experiences that drive value with fully-integrated conversion rate partners on ShareASale. If you want to unlock the power of conversion rate partners to improve customer conversions and increase sales, let us know today. Conversion rate partners are third-party technology partners helping brands enhance online experiences, optimize each customer’s […]

More and more retailers are using the affiliate marketing model to drive low-cost conversions. Find out what is a good conversion rate for affiliate marketing. It’s a great way to tap into influencers and get your brand in front of a new audience, while consequently creating low-cost affiliate marketing conversions. With commission paid out only when sales are […]

Connect with the Awin Group to discuss new digital marketing tactics that produce results. Traffic & Conversion Summit is a premier conference for digital marketers to learn what’s new, hot and working in digital marketing right now. At this year’s conference, advertisers and agencies can meet with Awin and ShareASale across the three days to learn […]