Given the increasing attention on browser extensions and their impact on affiliate marketing, here’s how we provide our advertisers with tools for transparent and equitable attribution for all publisher partners. In 2010, the Awin Group recognized that integrating browser extensions with earlier funnel partners such as editorial or influencers can result in a more complex […]
Posts for retailers and merchants utilizing ShareASale including guides, alerts, tutorials and infographics.
Seamless transition, endless potential: Join our ShareASale to Awin Platform Upgrade webinars
Want to learn more about the ShareASale to Awin platform upgrade? Register for our upcoming sessions. As we recently announced, all ShareASale users will be upgraded to the Awin platform in 2025. The transition to Awin is an exciting step towards a feature-rich, scalable, single solution, and we’re here to guide you every step of the […]
Setting you up for future growth: Timeline for the upcoming ShareASale to Awin upgrade
Awin Group President Adam Weiss shares key milestones for the ShareASale upgrade. 2025 marks the beginning of an exciting chapter for our customers. The increasing demands of the channel means we need to provide you with a feature-rich, scalable, single solution that meets your evolving needs when it comes to running an affiliate program. The […]
Ensure a successful Q4 with ShareASale’s partner checklists
As consumer attention starts shifting to the holidays, it is critical to now focus on your Cyber Week planning and preparation. Over the last few years, consumers have started their holiday shopping as early as October and September, and so the Black Friday and Cyber Monday promotions quickly follow suit. As that trend will likely […]
What’s happening with ShareASale? Your questions answered.
The Awin Group’s new President Adam Weiss answers your burning questions about the future of ShareASale. “I heard ShareASale is going away this summer.” I’m aware there is industry and competitor chatter incorrectly stating that Awin is getting rid of ShareASale this summer. I can tell you with 100% certainty that Awin is not sunsetting […]
Influencer marketing for small businesses in 2024
Influencer marketing is a powerful marketing tool, with the industry now worth $24 billion. What is influencer marketing? Influencer marketing is a form of social media marketing involving endorsements and product placement. You can select, empower and reward influencers for promoting your online store and products. Influencers are a powerful addition to any small business […]
Google restricts click trackers for Google Ads
Google strengthens privacy – learn how this affects you and ensure compliance for continued ad campaign success. Google has introduced changes to enhance privacy in Google Ads, affecting the use of click trackers. As of August 28, 2023, only certified click trackers will be permitted in Google Ads. This prevents misuse of click trackers, vital […]
Boosting AOV by 33% with AI-powered Product Bundles
Explore how Delta Extrax partnered with Particular Audience to improve product discovery, and increase AOVs through automated product recommendations. Over the past few years, the cannabinoids market in the US has seen significant growth. Several states have legalized cannabis for medical and recreational use, leading to a surge in cannabis-related businesses and a wider social […]
Publisher Spotlight: GAAN Creative
This Women’s History Month, we shine a spotlight on a women-owned business that empowers creators to get fair recognition and compensation for their content. It’s no secret that influencer marketing is one of the most effective channels to sway consumer purchasing decisions. A recent Forrester study commissioned by the Awin Group revealed that 54% of participants […]
7 Reasons why marketing is important for small businesses
Find out why your small business needs marketing and how effective digital marketing can be to help your business grow. How important is marketing for small businesses? In the competitive business world, small businesses often find it extremely hard to find and retain customers. Marketing can play a crucial role in contributing to the growth […]
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