Social media newcomers TikTok are making a serious impact on the everyday netizen and the businesses trying to reach them. The world of social media can seem like it’s changing all the time. While Facebook and Instagram show little signs of slowing down, that hasn’t stopped newcomers like TikTok from making a serious impact on the everyday netizen and […]

The Awin Group has partnered with Ecosia, the world’s largest not-for-profit search engine that plants and protects trees.  Funded by Awin, Ecosia will plant a tree for every sale made with an Awin and ShareASale advertiser via Ecosia’s newly-launched freetree browser extension, with a goal to plant 100,000 trees. The strategic partnership enables both the Awin Group […]

One is the largest generation in the US and the other is shaping expectations for brands — so how does marketing to Gen Z and millennials really work? Who are millennials?  The millennial group comprises people born between the years of 1981-1996, although some studies place birth years slightly earlier, starting in the late ‘70s. […]

The popularity of influencers and creators is constantly on the rise across the digital marketing landscape.  Influencer marketing continues to be a trending topic for online retailers and brands, with over 75% of marketers investing budget for 2022, and influencer budget expected to represent 17% of all ecommerce spend by 2025.   This trend has resulted in significant […]