With billions of people at home, e-commerce has taken on a new significance in consumers’ lives. But online shopping is not without its own physical footprint. Naming the current recession as the ‘Great Lockdown’ this week, the IMF zeroed in on where much of the hurt is coming from. As much as COVID-19 is first […]
The Amazon Effect: Awin Group’s take on its recent announcement
Earlier this week, Amazon announced plans to make drastic cuts to commission rates for affiliates, which see some product categories reduced by more than 50%. Awin and ShareASale have already felt the ripple effect of this, with publisher applications to our networks and individual merchant programs skyrocketing. As leading global performance marketing companies offering innovative, ethical affiliate […]
20 reasons your business should use affiliate marketing to grow your brand
Having an effective marketing strategy is crucial to the overall success of your business. That said, 63% of companies still feel their biggest challenge is generating traffic and leads. To combat this, 70% of companies are committed to increasing their lead generation budget to expose their brand and products to new sources of traffic. One method growing […]
Crisis initiatives board
During times of crisis, light can be found in acts of human kindness. The effects of the coronavirus (COVID-19) outbreak has resulted in a huge shift of the way we conduct business. While this has led to unavoidable and undesirable measures for a lot of businesses, those that are fortunate enough to continue trading have […]
Save the Date: Awin Group Webinars
Join us for two upcoming webinars exclusive for our clients, as we offer resources, education and support to navigate the ongoing COVID-19 climate. Thursday, April 16 at 12pm EST COVID-19 Legal Issues for the Affiliate Marketing Industry The coronavirus pandemic has upended many industries, including affiliate marketing. Hosted by Gary Kibel, this webinar will explore […]
Affiliate marketing demand soars as budget cuts kick in
Publishers are flocking to affiliate marketing despite coronavirus wreaking havoc on retailers’ advertising plans. New data from Awin and ShareASale shows approved affiliate applications to our global networks have more than doubled since the lockdown took effect in many countries. Kicking in around mid-March, total applications spiked 80% before accelerating further in April. The situation […]
Getting started on ShareASale: Affiliate reporting
After you have started promoting, it is time to analyze your performance and campaigns by digging into reports. In this article, we are going to go over reporting basics. This snapshot into your efforts will help drive all your future planning. Take a look at some of our most commonly viewed reports. Activity details report […]
Getting started on ShareASale: Affiliate promotional tools
At this point, you should have the necessary groundwork to start promoting your favorite brands. Below, we are taking your knowledge to the next level with some of our additional promotional tools. Each one of these will give you an unique way to showcase your favorite merchants’ products. Let’s take a look! How to use […]
Getting started on ShareASale: Payment settings
For all your promotional efforts through ShareASale, rest assured that we not only track which transactions earned you commissions, but we also send you one, combined payment each month. Our trusted network provides easy-to-read reporting that displays exactly how much you can expect to be paid based on your performance each month. Make sure that […]
Getting started on ShareASale: Grabbing affiliate links
Once you’ve been approved for a merchant’s program, it is time to start promoting! This week, we are getting into affiliate links – where to find them, how to use them, and how to create custom links. We hope that these resources can help you promote with confidence. Be sure to take advantage of some […]
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