App tracking integration for Awin Group brands has grown by 578% since 2020. Join the mobile tracking and measurement movement and enhance your affiliate strategy. Last year, just under 73% of total ecommerce sales were completed through a mobile device. The total revenue generated from mobile commerce in 2021 has more than tripled since 2016. […]
Awin and ShareASale amplify influencer marketing activity for brands with Sideqik partnership
The Awin Group is now integrated with Sideqik, the end-to-end influencer marketing platform. Awin and ShareASale are now integrated with Sideqik, the end-to-end influencer marketing platform that enables brands to build a scalable, repeatable and predictable revenue engine through engaging creator partnerships. Through Sideqik’s database of more than 60 million creators across the 10 most popular […]
Mounting economic pressure means less sales but boosts to AOV
Dwindling consumer confidence will lead to shifting shopping habits that place sustainability and value-for-money front of mind this peak trading quarter. After the biggest pandemic in over a century, the Ukraine-Russia conflict, rising energy and fuel prices, and supply chain difficulties have resulted in some of the highest inflation hikes in recent times. This coupled […]
What are attribution models?
It’s important as a merchant to understand which online channels are driving sales and conversions. Attribution models can help analyze the data. What are attribution models? It’s important for merchants to understand where their sales and conversions come from. An attribution model is a set of rules that helps gather and analyze this information. Attribution modeling can […]
Micro-influencers and affiliate marketing
Whether you’re a blogger looking to monetize your platform or a publisher looking to expand reach – micro-influencers have great affiliate marketing value. Influencers as a whole are becoming increasingly important. However, for several reasons, many brands prefer to work with niche micro-influencers to endorse their products or services. Keep reading to learn what a micro-influencer […]
What is conversion rate optimization?
Conversion rate is a key success indicator on your website. Read our guide on how to ensure your conversion rate is optimized to achieve your website goals. What is conversion rate optimization? One way to measure success as an advertiser, affiliate, or publisher is to analyze and optimize the conversion rate of your marketing content. Conversion […]
Publisher Spotlight: Qatch
Qatch discusses the significance of offering personalized shopping experiences by way of SMS marketing via the affiliate channel during the holiday season. Why and when was your company created? Qatch was created in 2020 to solve a problem co-founder’s Nicole and Raquel faced – the overwhelming number of options available while online shopping. Knowing that brands […]
ShareASale partners with Sertify to support small and diverse-owned businesses
ShareASale reveals new initiative to support an inclusive, ethical platform publishers can use to easily identify and partner with certified brands. Over 80% of US consumers are reported to want to buy from small and diverse-owned businesses that align with their own beliefs and lifestyles. As we recover from the pandemic, consumers are increasingly ethically […]
World Cup to drive longest Cyber shopping campaigns ever
The FIFA World Cup kicks off this winter for the first ever time, breaking a 92-year-old precedent. So, how will the planet’s biggest sporting event affect peak trading for affiliate marketers? Campaigns kicking off earlier The timing of the World Cup will likely drive trading globally over a more prolonged period this Q4. Previous years’ […]
Four technology partners that will transform your website conversion rate for greater ROI
Enhance your website’s performance and deliver personalized customer experiences that drive value with fully-integrated conversion rate partners on ShareASale. If you want to unlock the power of conversion rate partners to improve customer conversions and increase sales, let us know today. Conversion rate partners are third-party technology partners helping brands enhance online experiences, optimize each customer’s […]
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