The popularity of influencers and creators is constantly on the rise across the digital marketing landscape. Influencer marketing continues to be a trending topic for online retailers and brands, with over 75% of marketers investing budget for 2022, and influencer budget expected to represent 17% of all ecommerce spend by 2025. This trend has resulted in significant […]
ShareASale releases new intelligent tags to simplify partner discovery and recruitment
Leveraging crowd-sourced intelligence, ShareASale has updated its Recruitment Tool with over 40,000 newly categorized and tagged publishers to optimize the time-consuming task of building new partnerships. Using crowd-sourced intelligence, we have tagged and categorized thousands of affiliates by type and vertical. Across over 40 groups inside the Recruitment Tool, you can now easily discover and […]
Micro-influencers and affiliate marketing
Whether you’re a content creator looking to monetize your platform, or a publisher looking to expand reach – micro-influencers have great value when it comes to affiliate marketing. Micro-influencers and affiliate marketing Influencers as a whole are becoming increasingly important. However, for several reasons, many brands prefer to work with niche micro-influencers to endorse their […]
Publisher spotlight: Sharecare
With May being National Arthritis Awareness Month, US publisher Sharecare discusses how supporting the cause drives sales for brand partners. Why and when was your company created? Sharecare was started in 2010 by Jeff Arnold, founder of WebMD, as a global population health company to provide consumers with the most comprehensive wellness platform to more […]
The Awin Group introduces new agency certification and launches multi-market Agency Success Center
We’re excited to release two new Awin Group agency-exclusive offerings, supporting our partners in managing successful programs on our platforms and to unlock the Awin advantage. Developed by Awin’s agency team, the new certification is designed to enable agency representatives to optimize affiliate marketing activity on Awin and recognize them as industry experts and leaders […]
ShareASale releases new partner Help Center and ticketing support system
As part of our commitment to continually improve your experience on our platform, we’re excited to release ShareASale’s new Help Center and ticketing support system – available tomorrow, May 17. Please note: We are upgrading the Help Center and ticketing support system at 3pm CT on Tuesday, May 17. Access may be temporarily unavailable but […]
Businesses turn to affiliate marketing during economic uncertainties
Most companies have felt the economic impacts over the recent years, not only from increased overheads and struggles to keep up with demand but from greater pressure on budgets across all key functions. This has encouraged many to explore the benefits of performance-based marketing. With goals of maximizing tight budgets while driving growth and recovery […]
Why small businesses and startups are using affiliate marketing to find their next customer
Affiliate marketing allows you to work with individuals that promote what you sell to their audiences and only pay on a performance basis. Every business, from the biggest brand to the smallest startup, needs a digital marketing strategy. That fact has only grown, with online sales increasing by almost 50% in 2020. As shops closed […]
Join the Awin Group at eTail Palm Springs
Discover how ShareASale’s marketing technology platform can help you drive incremental ecommerce growth with guaranteed return on investment. For retailers and their agency partners, the continued growth of online shopping despite the easing of Covid restrictions and re-opening of stores shows just how important it is to have a robust ecommerce solution to support revenue […]
Awin appoints Alibaba General Manager, David Lloyd, as Chief Customer Officer
Global affiliate marketing platform Awin, has appointed its first Chief Customer Officer (CCO), David Lloyd, to support the company’s customer-centric vision. In the newly created role, David is responsible for overseeing every aspect of Awin’s customer experience, leading the company’s Regional Managers and Global Publisher, Account Management, Operations, New Business, Marketing & PR teams. With […]
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