As consumer attention starts shifting to the holidays, it is critical to now focus on your Cyber Week planning and preparation. Over the last few years, consumers have started their holiday shopping as early as October and September, and so the Black Friday and Cyber Monday promotions quickly follow suit. As that trend will likely […]
Influencer marketing for small businesses in 2024
Influencer marketing is a powerful marketing tool, with the industry now worth $24 billion. What is influencer marketing? Influencer marketing is a form of social media marketing involving endorsements and product placement. You can select, empower and reward influencers for promoting your online store and products. Influencers are a powerful addition to any small business […]
#ThinkTankUS Recap: Navigating the Future of Affiliate Marketing
Awin and ShareASale ThinkTank was a roaring success, packed with invaluable insights and extensive networking. Last week Awin and ShareASale hosted their fourth ThinkTank event in Chicago, welcoming 250+ of our advertisers, publishers, agencies, and technology partners to connect, gain insights in the digital and affiliate marketing space, and enjoy face-to-face time in a relaxed […]
Google restricts click trackers for Google Ads
Google strengthens privacy – learn how this affects you and ensure compliance for continued ad campaign success. Google has introduced changes to enhance privacy in Google Ads, affecting the use of click trackers. As of August 28, 2023, only certified click trackers will be permitted in Google Ads. This prevents misuse of click trackers, vital […]
Presenting the ThinkTank 2024 Network Awards Winners
Awin and ShareASale are proud to present the ThinkTank 2024 Network Award winners. Against the stunning backdrop of Chicago’s skyline, we gathered at the esteemed Adler Planetarium to honor and celebrate the innovative spirit, unwavering success, and unparalleled excellence in the affiliate space. Adam Weiss, President Americas at Awin and ShareASale, said, “Tonight was truly […]
Working together to protect affiliate revenue
Following Google’s announcement to phase out third-party cookies completely, we outline our plan to protect our customers’ affiliate tracking and earnings. What are the latest updates? In line with updates to Safari and Firefox, Google Chrome will restrict website access to third-party cookies by default. It was rolled out to 1% of Chrome users globally […]
The Awin Group welcomes Gary Reck as Chief Product and Technology Officer
Former Gumtree and eBay executive joins the Awin Group to drive the company’s technology-driven and customer-centric vision forward. The Awin Group has appointed Gary Reck as its new Chief Product and Technology Officer. In this critical role, Gary will lead the Awin Group’s growing Product & Technology department. He will be pivotal in enhancing the […]
Unveiling the #ThinkTankUS 2024 Agenda
We are excited to unveil our agenda and esteemed speakers for Awin & ShareASale ThinkTank 2024. Welcome Remarks Join our Chief Customer Officer David Lloyd and new US President Adam Weiss for a warm welcome to ThinkTank and an update on all things Awin and ShareASale. It’s the End of Martech As We Know It […]
Awin Group Named Top 2 Best CPS in Network in 2024
We’re thrilled to be recognized by our clients, partners and friends as your #2 Best CPS Network in this year’s mThink Blue Book survey. Every year, mThink gathers input from the performance marketing community through vast research surveys, and the results are used to rank each affiliate marketing platforms based on several considerations including reputation, […]
Boosting AOV by 33% with AI-powered Product Bundles
Explore how Delta Extrax partnered with Particular Audience to improve product discovery, and increase AOVs through automated product recommendations. Over the past few years, the cannabinoids market in the US has seen significant growth. Several states have legalized cannabis for medical and recreational use, leading to a surge in cannabis-related businesses and a wider social […]
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