Reviewed‘s mission is to help you buy the best stuff and love what you’ve already got. Learn more about their new Accessibility category. Reviewed is a team of product experts that put in the hard work of testing products so you don’t have to. They’ll have solid recommendations for you—no matter your budget—and will teach […]
Publisher spotlight: theSkimm
theSkimm is a mission-driven media company dedicated to giving millennial women the information they need to live their smartest lives. Since launching in 2012, theSkimm has become a trusted source for a community of millions of Skimm’rs by seamlessly integrating into their existing routines, fundamentally changing the way its audience consumes news and makes decisions. […]
Connect with ShareASale to optimize your affiliate activity
We are thrilled to be ramping up our event attendance this year, through a variety of event sponsorships and speaking engagements. As we head into Q2, the Awin Group will be busy sharing how our marketing technology platform can help brands accurately measure marketing spend, acquire new customers through a diverse publisher portfolio, and ultimately, achieve incremental revenue […]
Taking the pulse of the US affiliate industry
The power of the affiliate channel has been unveiled in a landmark piece of research showing that US advertisers are spending more than $6bn on activity. In an affiliate first, the Performance Marketing Association (PMA), in conjunction with PwC, has released a survey revealing that brands are increasingly turning to performance marketing to hit sales targets and […]
Awin appoints Virpy Richter as its Chief Financial Officer
Global affiliate marketing network Awin has appointed Virpy Richter as Chief Financial Officer (CFO). Virpy commenced her position on July 1, 2019, and joins Mark Walters, Adam Ross and Peter Loveday on the Awin Executive Board. With previous managing director roles at Conrad Electronics and myToys.de, Virpy brings over 20 years of management experience spanning […]
Should affiliates use the Facebook Branded Content Tool?
Tricia Meyer, executive director of the PMA, examines the Facebook Branded Content Tool and to what extent affiliates need to use it. As part of the Performance Marketing Assocations’ efforts to educate the industry on disclosure requirements, their Compliance Council has been researching the issue of whether and to what extent affiliates need to use the Facebook Branded Content […]
Pivotal US affiliate study underpins importance of industry collaboration
For the first time, the US market releases an extensive study on affiliate marketing. Kevin Edwards reveals why this is important for the industry. A pioneering piece of work is set for release in the US next month that will measure the size of the affiliate channel here for the first time. This study has […]
The Dangers Of Auto-Approval With Your Affiliate Program
When launching your affiliate program, there is an option in almost every network/platform to allow any partner to join your program and be automatically accepted. In theory, it sounds like a good idea since you do not have to spend time checking applications and your program can grow faster. Although ShareASale does a great job […]
Presenting the ThinkTank 2019 speakers and sessions
We are thrilled to announce the sessions and esteemed collective of speakers for Awin + ShareASale ThinkTank 2019. Keynote: The Future of Retail Discover how consumers will shop in the future, where AI, Voice, and AR and Robotics will play a huge role. Whether you’re an advertiser, agency, publisher or blogger, uncover the hidden gems of opportunity for affiliate revenue. Speaker: Sri Sharma is the CEO […]
How to use affiliate marketing to drive low-cost conversions for your brand
More and more retailers are using the affiliate marketing model to drive low-cost conversions. It’s a great way to tap into influencers and get your brand in front of a new audience, while consequently creating low-cost conversions. With commissions paid out only when sales are made, it is a cost-effective method advertisers are utilizing in greater […]
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