Awin Group President Adam Weiss shares key milestones for the ShareASale upgrade.
2025 marks the beginning of an exciting chapter for our customers. The increasing demands of the channel means we need to provide you with a feature-rich, scalable, single solution that meets your evolving needs when it comes to running an affiliate program. The ShareASale to Awin platform upgrade will give you just that and help set you up for long-term success.
But what does that actually mean?
- Improved network partnership quality and compliance
- Expanded tracking options and easier ecommerce plugin integrations
- More reporting and commissioning options
- Additional features and functionality to manage your affiliate business
- Support you already love and trust
By upgrading all customers to the Awin platform, we can provide you with everything you value from ShareASale, and more.
ShareASale customers to begin upgrading end of Q2
Starting at the end of Q2, we will begin upgrading all existing ShareASale advertisers and publishers to the Awin platform. Good news, no action is needed from you to get started. Unlike a traditional migration, this doesn’t require any technical work or heavy lifting on your part – it’s a true upgrade!
Here’s how it will work:
- A few months’ prior to your upgrade, you’ll start receiving emails from us to get you prepped and ready for the move. This will include training materials, access to live webinars and more.
- When the time comes to upgrade, we will email you letting you know the process has started. And once your new Awin account is ready, you will receive another email inviting you to access the Awin platform. Exciting! Once you’ve logged into your new account, you’ll get a helpful walkthrough of the platform to immediately take advantage of all the enhanced features now available at your fingertips.
- And last but not least, you’ll continue to receive best practice guidance and recommendations from us as you get acclimated to Awin.
Want to learn more about the upgrade journey? We’re hosting dedicated webinars on January 14 that dig into the specifics and answer your questions. Register today for the advertiser, agency or publisher webinar.
I am a ShareASale merchant…
You don’t need to install new tracking, we’ll automatically switch that over for you. Your publishers will also be moving in tandem with your upgrade, ensuring no gaps during this transition.
If you’re ready to discuss an early upgrade to the Awin platform now, we’d love to talk to you.
I am a ShareASale affiliate…
No need to worry about swapping out tracking links or re-joining your ShareASale advertisers’ affiliate programs on the Awin platform, we’ll automatically move your relationships to your Awin account in tandem with their transition. And if you already have an Awin publisher account, you can use existing login credentials.
New customers to launch on Awin only starting in March
From March 2025 onwards, new merchants and affiliates will exclusively be able to launch on the Awin platform, allowing them to immediately benefit from all the enhanced features it offers. The exception to this date is all current ShareASale advertisers will be able to continue inviting publishers to directly join their program using the Express Signup feature.
ShareASale platform closed by end of 2025
Once all ShareASale users have successfully upgraded to the Awin platform, by end of 2025, the ShareASale platform will close. You’ll no longer be able to access your ShareASale account, so we recommend downloading any historical reporting you want to keep for your records.
We’ll keep you updated throughout this transition so you’re the first to know what exactly is happening when.
What to look forward to
We’re upgrading you to Awin to provide our customers with a dependable, future-proofed platform to take your affiliate campaigns to the next level. This year, 34 new features were launched on the Awin platform to better support our customers’ affiliate channel needs. Highlights include:
- Automating time-consuming tasks like finding partners and promoting your promotional spaces with AI-powered partner recommendations and profile descriptions;
- Identifying growth opportunities to outperform your competitors with our Competitor Benchmarking report;
- Quickly building tracking links on the go with our highly-requested Awin for Publishers App;
- Creating better relationships with your partners and improving budget allocation by customizing your attribution rules with our Attribution Manager;
- Improving tracking accuracy with our Chrome Attribution Reporting API and an update to our Magento plugin.
And there’s a whole lot more to look forward to in 2025. Game-changing features are being developed to continue supporting your goals. Bookmark Awin’s Seasonal Releases hub to be the first to know when they drop.
We’re here to support
Don’t miss our advertiser, agency and publisher webinars on January 14 to get your questions answered, as well as new FAQs coming soon to Awin’s Advertiser and Partner Success Centers. You’re also welcome to contact our team at ShareASale@ShareASale.com or submit a ticket.
Adam Weiss,
President, North America
