Tip of the Day: Build a Relationship with your Affiliate Manager

Affiliates participate in numerous merchant programs, which means  learning about each individual merchant’s promotions and deadlines and then creating content that will appeal to your readers.

Regardless of how an you find new creatives and promotions in the affiliate channel, the secret to success in affiliate marketing is found in the strength of your partnerships. By taking the time to contact the affiliate manager and build regular communication, you can increase trust which, in turn, builds loyalty. The best part about this is that affiliate managers want to get to know you too! An engaged affiliate manager will build relationships with their affiliate base in order to improve their own affiliate program and increase sales. By being responsive and providing feedback to Affiliate Managers, you can not only help them improve their campaigns, but also receive more support for your affiliate efforts. Here are the top benefits of a strong relationship with your Affiliate Manager: 

Shared Tips & Strategies

No one knows the retailer better than the Affiliate Manager. Use the Affiliate Manager as a resource for tips and strategies. They are the ones that are in constant communication with other affiliates and understand what strategies and steps work and what does not. Ask your Affiliate Manager to review your site or offer tips on how to best increase conversion rates. By listening to their expertise and suggestions, you’ll be able to find how best to promote the Merchant’s products and ultimately increase your revenue.

Test New Exclusive Offers

While networks provide the platform for a retailer’s affiliate channel, the affiliate manager is in full control of the program details, such as commission rate, attribution, and creatives. By having a strong relationship,  Affiliate Manager may be more inclined to give an exclusive coupon code to you if they already are aware of your site and track record. In addition, Affiliate Managers are always looking to improve their program and test out different campaigns. Feel free to brainstorm ideas and inform your Affiliate Manager you’re willing to test out new promotions. 

Higher Payouts

An established good rapport and performance can help you when it comes time to negotiate. With the approach of Q4, a prior relationship might help prove your value to their affiliate program and give you a higher commission rate.

Faster Response Rate

As an affiliate, you might run into technical issues or have time-sensitive  questions. When you’re in constant communication with your Affiliate Manager, these roadblocks are more likely to be addressed faster than if you were an anonymous affiliate in their program.

How to contact the Affiliate Manager on the ShareASale Affiliate Interface

Affiliate relationships need to be built for continuous growth on both sides. Therefore, don’t be afraid to reach out to your Affiliate Manager. They are there to help you as are you helping them. In the ShareASale platform, a merchant’s contact link can be found on their Merchant Detail page, underneath the Merchant’s website, as seen below: