ShareASale Blog

TOTD: Banner Sizes for Social Media/Mobile

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With the increase of people on social media and using mobile devices, it is crucial for Merchants to provide optimal creative sizes. By creating correctly sized banners, a Merchant can not only make it easier for their Affiliates to quickly promote their program & products, but it will also lead to strengthen partnerships. Affiliates will love not having to edit or request additional sizing for social or mobile!

 

Tips for Social Media Banners

Twitter:  Center your content to avoid cropping issues.

Facebook:  For the best quality images, use the .PNG extension. There must also be less than 20% of text on the banner. (80% image, 20% text)

Instagram:  No hyperlinks allowed, though the link can be placed as plain text to copy and paste.

Pinterest:  Banners can be any height. Make sure the value of the content matches the height of the banner!

 

 

Tips for Mobile Banners

With mobile banners Merchants won’t have a lot of space for copy. Here are a few tips to remember:

  1. Use clean, simple design. Most readers will be scrolling through websites and don’t want to look at a complicated banner.
  2. Put in concise messaging. Don’t overdo it on explanations. Keep it short & interesting. (See the CTA TOTD)
  3. Add larger CTA buttons than normal. This will also help the banner stand out and the user will be more likely to “tap” the button and go to your site.
 

ADDITIONAL RESOURCES

February 2016 Social Media Tips & Best Practices
February 2016 Social Media Tips & Best Practices
This infographic was made to be a handy guide for both Merchants and Affiliates to reference when posting on social media. You want to ensure you are presenting your brand, your site and your blog in the best light possible.
 
Create Banners Your Affiliates Want!
Create Banners Your Affiliates Want!
Banners are a fantastic way for your Affiliates to promote your Merchant program, in fact, they are the most common way Affiliates will promote you! Using Merchant banner ads on their site is a quick and easy way for prospective customers to click through to your website and drive sales. You can make them big, …
 
Find New Affiliates with the Recruitment Tool
Find New Affiliates with the Recruitment Tool
You can now access a database of Affiliate contacts who are active on the ShareASale Network! We have hand-curated Affiliates based on categories or themes. From there you can sort and search for new prospective partners. Take me there! Here’s how it works: Here is an example of some of the categories you can search through …

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