• Home
  • About
  • Best Practices
  • Webinars
  • Resources

ShareASale Blog

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale
  • Industry Insights
  • News & Events
    • Product Updates
  • Merchant Insights
    • Merchant training
  • Affiliate Insights
    • Affiliate training

Tip of the Day: CTA’s

April 19, 2017 by ShareASale Author

Calls to Action (CTA) are found all over the internet in places including emails, newsletters, blog posts, web pages, and more. Most times, you will see it as a small button, but CTA’s can also be shown as pop-ups, banners, or even full page ads!

The purpose of a CTA is to tell customers what you want them to do and why. The end goal is to make the CTA so compelling that the readers HAVE to complete the action.

Here are some quick tips for making a CTA that will stand out to your readers.

1. Use Strong Verbs to Start

Use command words to let the readers know what you are wanting them to do and to plant the action in the readers’ heads. Use words like buy, fill in, download, shop, sign up. The more direct and detailed the CTA is to the audience, the better. The readers want to know what to expect when they click through.

For example, in this banner from Fanatics, the “Shop Now” CTA is easily seen with an image from the specific category above it. It is simple, yet appeals to readers with the strong verbiage used in conjunction with the image.

via: Fanatics.com
 

2. Use Emotional Responses

When creating a CTA, it’s good to use phrases that can evoke emotional responses in the reader. Sometimes this can be as easy as an exclamation point. 

For example, this is a banner creative from Love With Food. It is tugging at the reader’s heart strings, advertising that by purchasing their products, they are “doing good”. With each purchase, the company donates meals to local food banks. Their customers are not only able to enjoy the snacks themselves, but they are also loving and supporting those in need. Food with a cause!

 

3. Urgency is Key!

Give your readers a sense of urgency with CTA’s. If it asks readers for immediate action, the result will hopefully lead to higher click through rates. Urge your readers to buy quickly!

This can be done through simple use of wording or imagery in a banner ad. In this example, we have a creative from Wayfair.com showcasing their Semi-Annual Cookware Sale. “Semi-Annual” indicates that this only happens twice a year and the pan with “Up to 70% off” is an eye-catcher, enticing readers to click the CTA button on the creative banner.

 

ADDITIONAL RESOURCES

5 Tips for Better Call to Actions
5 Tips for Better Call to Actions
Call to Action (CTA) Buttons are found in numerous locations all over the internet including emails, newsletters, blog posts and web pages. The goal of the CTA button is to get the reader to take immediate action
 
Create Banners Your Affiliates Want!
Create Banners Your Affiliates Want!
Banners are a fantastic way for your Affiliates to promote your Merchant program, in fact, they are the most common way Affiliates will promote you! Using Merchant banner ads on their site is a quick and easy way for prospective customers to click through to your website and drive sales.
 
3 Cool Features in the New Merchant Interface
3 Cool Features in the New Merchant Interface
Event Triggered Newsletters Save time, communicate better! Affiliates respond well to Merchant partners who engage with them often, especially when it comes to their individual progress. Simply sending a congratulatory email notification when an Affiliate has their first sale or hits a milestone (such as $100 or $500 in commissions) can work wonders on …

Filed Under: Merchants Tagged With: blogger resources, blogger tips, call to action

ShareASale Author

ShareASale Author

Interested in hearing more from ShareASale?

To receive our latest news and email communications, please opt-in to our newsletter below.
* = required field
Tell us about you:



Events Calendar

«February 2023»
SunMonTuesWedThuFriSat
   
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
    

Merchant Discovery

Tags

#BestOf #BuildingBlocks #HowTo #LessonsLearned #Q4Prep #TheInterface affiliate affiliate resources affiliate summit affiliate timesavers affiliate tips around the office bfcm2016 black friday blogger tips blogging Brian Littleton client services conferences conference tips content tips cyber monday Featured fun friday general news gift guide gift guides gift guides 2016 interface merchant features merchant focus merchant programs merchant resources merchants merchant timesavers merchant tips month of the interface must have merchants new and notable new merchants product datafeeds q4 reports technology tip of the day

USEFUL LINKS

  • Industry Insights
  • Affiliates Insights
  • Merchants Insights
  • News & Events

RESOURCES

  • About Us
  • Contact Us
  • Resources
  • Best Practices
  • Webinars

Contact Us

SHAREASALE@SHAREASALE.COM
(312) 321-0487

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale