7 Charming Sisters Guided Launch Blog

7 Charming Sisters is a one-stop-shop for your jewelry purchases and gifting as they have a style for everyone! Customers are able to match their personal style with one of the Sisters, such as Fashionista or Super Mom, or shop the latest trends with their featured collections. If you are not sure where to begin, they offer a Jewelry Style Quiz to help you decide which of the 7 Charming Sisters sync with your jewelry style or someone you might be gifting an item to.

We are so excited to introduce you to this Guided Launch Merchant, so without further ado…introducing 7 Charming Sisters!

When did the company start/history?

7 Charming Sisters started a little over a year ago. I love fashion and accessories, as probably most women do, but most companies in the industry provided pieces that were a little too glitzy and honestly, way too expensive. I wanted real jewelry I could wear to work, out on date or even out with my kids. With the brains of the other 6 sisters, we collectively thought up 7 Charming Sisters.

We’ve been colleagues for about 10-15 years and all of us come from different backgrounds, religions and beliefs. Most importantly, we are all working moms and professionals that share the same opinion, we want real jewelry to fit our daily lives. We all also work in the social work/human services field and wanted to run a business that would also give back.

With collections featuring pieces that are handmade by people with Intellectual Disabilities that receive an added commission we accomplished just this. We actually didn’t stop there, we also have people with Intellectual Disabilities that work directly for our company and we’ve been on this amazing rollercoaster ever since!

What distinguishes you from your competitors?

We care about the products we sell but we also care about the people, just like us, who are buying it. We have sister product lines, that identify with a unique style, giving our customer a more convenient way to shop. We also believe its important to educate our customers. Through our Charm School Library we provide blog posts on everything from how to clean your jewelry to how to style and stack rings.

We are reaching out to our other sisters in the community trying to educate and make their shopping experience as convenient as possible. I know how important this is when your time is spent working and taking care of your family… oh and running your daughter to her senior picture appointment or trying to figure out who ate all biscuits on the counter (our dog of course).

We have the same care and attention with our Affiliates. We provide Affiliates with not only great products to promote but any other tool they may need to build their own brand. We’ve run many giveaways with our Affiliates, as well as sponsored posts and we continually looks for new ways to foster our relationship with them. Teamwork makes the dream work of course!

What are your Demographics?

Our customers are real women who are college students, graduate students, CEO’s, teachers, doctors, stylists, fashionistas, cooks. nurses, social workers, government workers, sales reps, executive, engineers, moms, grandmothers, aunts and everything in between.

What’s your favorite product(s) or best sellers?

Our It Takes Two Bracelet is a favorite among our featured press including Good Housekeeping magazine. Our best seller is the Breathtaking Beneficiary Necklace. The bead work on this is amazing! It adds the perfect statement.

My favorite piece by far is the Fit For A Queen Necklace! Fan pendants have the most amazing and detailed crystals on it. I throw it on to add a pop to what may be a boring solid color tee and jeans and have worn it to local events in my favorite LBD. 

Why did you decide to build an Affiliate Marketing channel?

We decided to build an Affiliate channel to reach out to our customers by working with those who also value their customer’s value and opinions like we do! We believe that an Affiliate partnership is not just for monetary gain but to create lasting relationships within our industries. It’s important to us to work towards encouraging and inspiring others and in turn for others to encourage us.  

I truly loved working with Paula, creator of the Classy Chick collection, and Alexis, the Affiliate Manager, to assist in providing the best possible program for you – the Affiliates! The products are able to fit every style and personality while providing trendy options available at an affordable price; which is the reason 7 Charming Sisters is unique to their niche. Every Guided Launch phone call most likely started with “I love the new collection!”; so if you are a lifestyle blogger or create fashion-directed content this is definitely the Merchant for you.

I recommend checking out their latest features in different publications on their blog and their amazing images on Instagram (social links below).

7 Charming Sisters Social Links