So you’ve come up with your content development schedule and armed yourself with ShareASale Tools. Now it’s time to shout from the rooftops! A considerable amount of time and energy goes into promoting your content once you have created it. Social media and email are likely your best and most efficient weapon to get your content out. Take advantage of scheduled posts and email blasts to make your life easier. You can always add to or adjust the schedule as you go!
It’s not possible to everything to everyone … or to post everything on every social media channel. Decide early on which channels will represent which part of your promotion strategy.
- Hashtags are necessary for posts to Instagram, Facebook and Twitter. Utilize them wisely, 2-3 hashtags is a good number to increase the number of views of your posts. Come up with your own custom hashtags so readers can quickly access and link to additional content from your blog.
Don’t assume that your email list should be on hold just because of all the inbox competition you face from Retailers themselves. Your readers want to hear from you! Feature product roundups featuring real-time information like “most liked” social posts or most re-pinned content. Readers appreciate when they can skip the grunt work of browsing and find out what’s trending in the shopping-sphere.