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How To Use Affiliate Links on Pinterest

October 4, 2016 by Erica Grabijas

Not too long ago, Pinterest announced that it had lifted its ban on Affiliate links which is great news for anyone in the industry!

But, what does that look like? How can you incorporate Affiliate links?

There are two options or strategies that you can use when implementing Affiliate links into your Pinterest pins and boards.

Option #1 – Don’t Change Anything

With the ban on using Affiliate links, most bloggers or website owners had a little “work around” for using Pinterest. Their focus was on directing Pinterest traffic to their blog, especially if the post had Affiliate links included. Each pin’s click-through link was the blog post from which the image came from. Since Affiliate links weren’t allowed directly on Pinterest, directing people to a blog post which contained Affiliate links was a great strategy – and still is! You get the best of both worlds, more traffic on your blog and a potential sale from someone clicking on an Affiliate link within the post. 

Option #2 – Change the Website URL

With the lifted ban, Affiliates now have an additional strategy to consider when pinning an image. Instead of directing people to your website or blog post, bloggers can now insert an Affiliate Link! It is that easy! Find the appropriate link in your account or use our bookmarklet to grab a link on the fly and then paste it into the pin’s Website URL!

The good thing about this strategy is that it takes fewer clicks for someone to reach your Affiliate Link.  The bad news is that they might not make it over to your blog where there are more Affiliate links just waiting to be clicked!

**Don’t forget to follow FTC rules and disclose the ad to the readers!

Which option should you choose?

Both! Test out the options and see which one works better for your categories, boards, audience, etc. You might find that one strategy works better than the other, but remember to continue using both on your Pinterest page because they each have their own benefits!

 

Other Resources for Pinterest Best Practices & Tips:

Pinterest, in a Change, to Allow Affiliate Links
Pinterest, in a Change, to Allow Affiliate Links
Over the years, Pinterest has vacillated on allowing affiliate marketing links in users’ pins. In a recent policy change, Pinterest now permits such links.
 
Pinterest Best Practices for Brands and Content Marketers
Pinterest Best Practices for Brands and Content Marketers
Pinterest is a great platform for brands. To make the most of the bookmarking network, follow these Pinterest best practices.
 
How To Use Pinterest for Business
How To Use Pinterest for Business
Pinterest may be one of the best ways to showcase your business’ products and services. Get the most out of Pinterest to drive traffic and tell your story.
 
Pinterest Guides | Pinterest for Business
Pinterest Guides | Pinterest for Business
Download these Pinterest how-to guides for tips, tricks and best practices
 

Additional Resources:

THE AFFILIATE MARKETERS TOOLKIT
THE AFFILIATE MARKETERS TOOLKIT
The foundation of a successful affiliate website encompasses a variety of different marketing components. Each of these components helps an affiliate gain trust and grow readership which leads to more traffic and higher conversions. Generally, this would include… Website & Mobility Original + Beautiful Content Email Marketing Search Engine Optimization Testing & Analytics Affiliate Links …
 
How to Recover from Blogging Burnout
How to Recover from Blogging Burnout
Bloggers are some of the hardest working people out there (we could be a little biased). Many bloggers maintain their blogs in addition to a 9-to-5, full-time job. That means at the end of the day they don’t come home and “chill.” They don’t sit on the couch and veg out or relax.
 
How I Made A Fun Interactive Creative - in 4 Minutes!
How I Made A Fun Interactive Creative – in 4 Minutes!
I love dogs.  And I love Halloween.  Now, some of you might think it is too early to think about a costume… but basically it never is.  :) So – I wanted to make a fun, interactive piece of creative for my blog that showed my readers how these two fun things could go together.

Filed Under: Affiliates Tagged With: affiliate resources, affiliate tips, pinterest, social media

Erica Grabijas

Erica Grabijas

Erica is known in the office as the organizer extraordinaire! She wears a lot of hats at ShareASale – from Event Management to Marketing – she does it all! Connect with Erica online @ericarosaland. Erica is a lover of all things Chicago sports, DIY & crafts, gift giving, fashion, cooking and baby giraffes.

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