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Recruiting the Right Affiliates

April 29, 2016 by ShareASale Author Leave a Comment

Affiliate recruitment is one of the most important aspects that will contribute to the growth and success of a Merchant Program. Success comes not with how many Affiliates you can recruit, but with how many quality Affiliates you build a relationship with.

When a program is just starting out, the prospect of taking on recruitment can seem daunting since Affiliate recruitment has so many various forms. Some tactics can be employed on and off the ShareASale network. Within ShareASale, there are strategies that are free of charge as well as some paid options. We’ve highlighted some tips below that fit every category.

On Network – No Fee Strategies

Auto Deposit

Many Affiliates only work with programs that have set up an auto-deposit payment system because it serves as a safety net to ensure the Merchant will always have the funds to pay the Affiliate commissions. Enable Auto Deposit

Search Keywords

In your Account Settings page, you will see a section for Search Keywords (below the link for Program Agreement). Be sure to utilize the available 255 characters. These are the terms your program will be associated with when an Affiliate uses “search by keyword” to find a new program to join.

On Network – Additional Fee Strategies

Featured Placements

Merchants can sign up for a featured placement spot on the ShareASale Affiliate interface. This is an excellent way to advertise your program to all Affiliates that are part of the ShareASale network. The location, price, and duration of placements vary. See the “Become a Featured Program” page for full details.

Success comes not with how many Affiliates you can recruit, but with how many quality Affiliates you build a relationship with.

Sarah Beeskow Blay, ShareASale Director of Client Services

Going Beyond the Interface

On-Site

Don’t miss an opportunity to capitalize on your site visitors. Be sure to have an Affiliate page on your site which describes your program and includes a link to join. Additionally, consider a link to the program on your sales confirmation page. Your customers clearly love your product enough to purchase; there is also a good chance they may want to earn money telling their friends about it too! Your co-branded signup link is http://www.shareasale.com/shareasale.cfm?merchantID=YOURMERCHANTID (swap the YOURMERCHANTID with your ShareASale Merchant ID number).

Niche Searches

Put yourself in the shoes of your consumers: Where would your demographic be visiting? This is where your potential Affiliates are. Use the power of the internet to search for new partnerships and do keyword searches to seek out the Affiliates who have built content sites, PPC campaigns, or blogs.

Industry Involvement

Create a presence for your program. Get involved in industry events and the Affiliate Marketing community. Affiliate Marketing is a relatively small space in the overall Marketing landscape. If you start getting more involved, you can give your program some grassroots growth. Face to face networking at events like the examples below are an excellent way to boost recruitment and build solid relationships with your Affiliates.

  • Affiliate Summit
  • ShareASale ThinkTank
  • Affiliate Management Days

General Recruiting Tips

Consider Timing

Affiliate recruitment is traditionally slower during the fourth quarter since there may be fewer Affiliates looking to join new programs during this time.

If you have a high sales season, be sure to put extra emphasis on recruitment several months before this season begins to allow Affiliates enough time to set up their site with your links and maximize the sales potential.

When Contacting an Affiliate

  • Don’t spam!
  • Research the Affiliate’s site before contacting them.
  • Craft a message that is concise using official stats and minimal sales jargon.
  • Personalize! Reference exactly why you think they’d be a great partner.
  • Be sure to include your co-branded recruitment link (swap the YOURMERCHANTID with your ShareASale Merchant ID number): http://www.shareasale.com/shareasale.cfm?merchantID=YOURMERCHANTID

Think Outside the Box

  • Think of related marketers who may not already be in Affiliate Marketing but might be a good fit. For example, do you sell hair products? Consider reaching out to salons. Sell pet products? Contact some local dog-walkers.
  • Consider adding an Affiliate bonus to recruitment communications. For example, you could offer VIP commission for a year, a cash bonus for signing up, double commission on the first ten sales and more.
  • Keep a log of Affiliate prospects you’ve already contacted, as well as a target list that you will be following up with.
  • Track which recruitment tactics are working and converting best for you.
  • Carve out time on a regular basis that is dedicated solely to recruitment efforts.

Program Integrity

Keep the focus on the quality of Affiliates rather than the quantity. It can be easy to get wrapped up in the number of Affiliates in a program when the attention and effort should be on finding quality Affiliates who will help your program grow. A program could have 1,000 low-quality Affiliates with 1% driving sales, or 50 solid high-quality Affiliates with 30% driving sales. Concentrate your resources on Affiliates who are motivated and well-matched to market your products or service.

ADDITIONAL RESOURCES

ShareASale Summer 2016 catalog released! - ShareASale Blog
ShareASale Summer 2016 catalog released! – ShareASale Blog
Each quarter ShareASale releases a new Merchant Catalog & Magazine featuring Merchants with relevant products for the upcoming season in addition to noteworthy articles and related content. Today we are happy to announce the release of the 2016 ShareASale Summer Catalog!
How to Maintain a Modern Affiliate Marketing Program - Part I - ShareASale Blog
How to Maintain a Modern Affiliate Marketing Program – Part I – ShareASale Blog
For almost 20 years, Affiliates have steadily helped Retailers increase traffic, acquire new customers and boost sales. However, e-commerce continues to evolve at an alarmingly fast rate and Merchants must continue to develop their Affiliate strategy in response to these changes. Part 1 of 3 of Maintaining a Modern Affiliate Program is understanding customer behavior …
Affiliate Outreach: Build Better Newsletters - ShareASale Blog
Affiliate Outreach: Build Better Newsletters – ShareASale Blog
We often hear, “How can I keep my Affiliates engaged and active in the program?” Answer: Keep them in the loop! The old adage is true: communication is key. Utilize the newsletter tool to maintain consistent communication with your Affiliates. The key is to keep your newsletter relevant, feeling fresh and concise.

Filed Under: Merchants Tagged With: merchant resources, merchant tips, recruitment

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ShareASale has been in business for 16 years, exclusively as an Affiliate Marketing Network. Our technology receives accolades for speed, efficiency and accuracy - and our reputation as a fair and honest business is well known within the industry.

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