Here are six quick statistics that you can use to help boost your engagement, followers, and exposure. These stats have been researched thoroughly by Elle & Co., a design firm that provides support and resources for creative professionals.
1. Weekend posts on Facebook receive 32% more engagement than weekday posts.
Naturally, people have more free time on weekends so they are more likely to interact with blogs, products, companies and more.
2. The best time to post on Facebook is between 1- 3 PM.
The optimal posting times for Facebook continues to be up for debate, but this study says it’s around lunchtime (between 1-3 PM).
3. The best day of the week to post on Twitter is Wednesday.
It tends to spike in the mornings between 7:30-9 AM and 12-6 PM. Twitter is frequently used as a news source by industry professionals so engagement in the morning and during the evening commute makes sense.
4. Instagram has consistent usage throughout the week but will spike slightly on Mondays.
People want to see pictures from over the weekend and collect those motivational Monday posts to help them ease into the work week.
5. The average Pinterest visit is 16 minutes.
This reinforces the importance of presenting quality, compelling images to your audience. You only have a short window to grab that click!
6. The best days to post on LinkedIn are Tuesdays and Thursdays.
LinkedIn is used mostly by business professionals who will check profiles, hunt for jobs, and check the Pulse blog for relevant content. Surprisingly enough, statistics show that they tend to view LinkedIn most often in the early morning and evening before and after work hours.
Apply these stats and tips to your blog strategy but make sure to factor in the behavior and demographics of your particular audience (location, time zone, etc). It’s important to stay on top of trends and test different solutions but track your results to decide what is or isn’t working.