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Banner Ads Your Affiliates Actually Want to See

May 22, 2014 by ShareASale Author 1 Comment

You may recall a Blog Post written not too long ago that is a part of our 5-Part “What Do I Need To Start An Affiliate Program” series in regards to Creative Inventory. If you missed it, here is a link for you to reference at any time:

What do I need to start an Affiliate Program? Part 1 of 5: Creative Inventory | ShareASale Blog

What do I need to start an Affiliate Program? Part 1 of 5: Creative Inventory | ShareASale Blog

Posted by Brian Littleton on Feb 19, 2014 in Merchant Resources

Banners are an excellent way to advertise for your brand. Whether big, small, vertical or horizontal, there’s a lot of creative ways to catch a customer’s eye! My advice to Merchants is always to supply your Affiliates with as many options as you can to really give Affiliates the opportunity to find what fits for their site. In turn, they can present your program in the best light possible.

 

 

Category Focused Banners

If your website is broken down into certain categories, this might be a great option for you! You can build your banners around the most popular categories specific to your site.

Fanatics MID 7124
via: www.fanatics.com

 

Product, Seasonal & Holiday Focused Banners

Do you have best selling products you’d like to feature? You can definitely create product focused banners in addition to your Product Feed inventory. We also see Merchants do exceptionally well when they are targeting popular seasons and holidays their customers might be interested in! I pulled a few examples of banners from a couple of our merchants that show how to target by these important metrics!

Some Great Examples:

Tiny Prints MID 12808
via: www.tinyprints.com

 

Party Pail MID 52010
via: www.partypail.com

 

Zazzle MID 49310
via: www.zazzle.com

 

Deep Landing Pages

Would you like to navigate your customers to the exact product listed on the creative? We accept Merchants Deep Linking their creatives to minimize the amount of clicks to navigate your customers to the products they want to see! Here’s a great example!

ADIDAS MID 45890
via: www.adidas.com

 

CafePress MID 29762
via: www.cafepress.com

 

Your Logo Size!

If you want the affiliates to view a LOGO on their end when searching for your account, upload a banner that is 88×31. That is traditional logo size and will automatically put itself on the Affiliate Interface as your logo once you upload.

Abe’s Market Logo MID 40174
via: www.abesmarket.com

 

If you would like a quick reference guide to the topics covered today, this one-sheet PDF includes our tips and best practices for building your banner inventory.

So the next time your creative juices are flowing and you’re thinking of new ways to advertise and ask yourself the question of what your affiliates want to advertise, these are some great references and tools to help guide you in that direction!

Filed Under: Best Practices, Merchant

ShareASale Author

ShareASale Author

Comments

  1. bob says

    August 29, 2014 at 2:46 pm

    i will be creating banner ads for a merchant in the supplement industry. how do i view other merchant’s banner ads to see what information they’ve included for motivation? thanks!

    Reply

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